iWorld
Bloomberg rolls out premium global video hub for news and originals
MUMBAI: Bloomberg Media has launched a redesigned global video experience, positioning video at the heart of its digital strategy with a single premium destination for live news, on-demand programming, originals and short-form content.
The new platform, available from today on Bloomberg’s website and via a dedicated “Stream” tab on its mobile app, brings together more than two million hours of Bloomberg TV, Bloomberg Originals, podcasts and digital video content. The experience will expand to major streaming platforms in the third quarter of 2026.
Built for faster discovery and seamless navigation, the refreshed interface features newsroom-led curation, mobile-first vertical video, picture-in-picture viewing and a proprietary media player delivering higher streaming quality and quicker load times. It also introduces tools such as dynamic ad insertion, variable playback speeds and a “visualised radio” format blending audio and video.
For the first time, select Bloomberg video content will sit behind a subscriber paywall, adding a premium layer to its digital offering.
Bloomberg deputy head of media editorial Kristin Powers, said the company is elevating video as a core storytelling platform across television, digital, social and documentary formats. Bloomberg Media chief information officer Roman Mackiewicz, added that the unified experience is designed to connect audiences more directly with Bloomberg’s expanding video library while opening new opportunities for advertisers.
The launch is backed by strong audience momentum. Bloomberg’s total hours watched rose 25 per cent year on year in 2025, with an average monthly video audience of more than 55 million and household reach exceeding 430 million across television and streaming partners worldwide.
New programming rolling out this month includes Bloomberg Deals, hosted by Dani Burger with contributions from Scarlet Fu; fresh episodes of The Circuit with Emily Chang and Peer to Peer with David Rubenstein; the season finale of Leaders with Francine Lacqua featuring Ajay Banga; and a new instalment of Bloomberg Investigates.
iWorld
Subedaar puts Indian original cinema on the global map with record-breaking Prime Video debut
MUMBAI: Prime Video has a runaway hit on its hands. Subedaar, the gritty action drama starring Anil Kapoor, has stormed to become the most-watched Indian original movie on the platform in its opening weekend, cracking the Top 10 across 31 countries and landing in 91 per cent of India’s pin codes within days of its March 5 premiere.
The film, a visceral, emotionally-charged story of a retired soldier, Subedaar Arjun Maurya, wrestling with civilian life amid crime and corruption, has struck a nerve. Directed by Suresh Triveni and co-starring Radhikka Madan, Mona Singh, Saurabh Shukla, Aditya Rawal, Faisal Malik, and Khushboo Sundar, the film is already being hailed as a showcase for what Indian original storytelling can achieve on the world stage.
“Subedaar’s success is a reflection of the growing scale and global resonance of Indian storytelling,” said Nikhil Madhok, director and head of originals at Prime Video India. “The film’s emotional narrative, its rooted portrayal of a soldier confronting his toughest battles beyond the battlefield, has struck a chord. Anil Kapoor delivers an acting masterclass, while Suresh Triveni’s solid direction and great performances from the ensemble cast have resulted in love and appreciation from customers across the world.”
Kapoor, 62, has been here before, but rarely at this altitude. Written by Triveni and Prajwal Chandrashekar, with dialogues by Triveni, Saurabh Dwivedi, and Chandrashekar, the film is a production by Opening Image Films in association with Anil Kapoor Film & Communication Network (AKFCN), produced by Vikram Malhotra, Kapoor, and Triveni.
Subedaar streams exclusively on Prime Video in Hindi, Tamil, and Telugu across India, and in over 240 countries and territories worldwide.
For Prime Video, the numbers tell the real story: one weekend, one film, a global footprint, and a very loud signal that Indian original cinema is no longer just travelling well. It’s arriving.
