iWorld
Bloomberg rolls out premium global video hub for news and originals
MUMBAI: Bloomberg Media has launched a redesigned global video experience, positioning video at the heart of its digital strategy with a single premium destination for live news, on-demand programming, originals and short-form content.
The new platform, available from today on Bloomberg’s website and via a dedicated “Stream” tab on its mobile app, brings together more than two million hours of Bloomberg TV, Bloomberg Originals, podcasts and digital video content. The experience will expand to major streaming platforms in the third quarter of 2026.
Built for faster discovery and seamless navigation, the refreshed interface features newsroom-led curation, mobile-first vertical video, picture-in-picture viewing and a proprietary media player delivering higher streaming quality and quicker load times. It also introduces tools such as dynamic ad insertion, variable playback speeds and a “visualised radio” format blending audio and video.
For the first time, select Bloomberg video content will sit behind a subscriber paywall, adding a premium layer to its digital offering.
Bloomberg deputy head of media editorial Kristin Powers, said the company is elevating video as a core storytelling platform across television, digital, social and documentary formats. Bloomberg Media chief information officer Roman Mackiewicz, added that the unified experience is designed to connect audiences more directly with Bloomberg’s expanding video library while opening new opportunities for advertisers.
The launch is backed by strong audience momentum. Bloomberg’s total hours watched rose 25 per cent year on year in 2025, with an average monthly video audience of more than 55 million and household reach exceeding 430 million across television and streaming partners worldwide.
New programming rolling out this month includes Bloomberg Deals, hosted by Dani Burger with contributions from Scarlet Fu; fresh episodes of The Circuit with Emily Chang and Peer to Peer with David Rubenstein; the season finale of Leaders with Francine Lacqua featuring Ajay Banga; and a new instalment of Bloomberg Investigates.
iWorld
Parineeti Chopra hosts new parenting series Mom Talks on Zee5 and Bullet
Celebrity parents share honest stories in 9-episode show launching 4 April 2026.
MUMBAI: Parineeti Chopra is stepping into a brand-new role not on the big screen, but as the warm, relatable host helping parents navigate the beautiful chaos of raising children. Bullet microdrama and Zee5 have announced the launch of Mom Talks, a fresh content-led IP hosted by the popular actress. The 9-episode series brings together celebrity parents including Imran Khan, Neha Dhupia, Vikrant Massey & Sheetal, and Gauahar Khan & Zaid Darbar to share candid, real-life perspectives on everyday parenting.
Positioned as a high-engagement format, Mom Talks taps into the growing demand for authentic and credible parenting content. It also offers seamless, contextual integration opportunities for brands. The series is backed by a strong lineup of partners including Johnson’s Baby, GSK, Aveeno Baby, Mini Klub, Titan Eye+ and Cordelia Cruises.
Bullet microdrama app, co-founder & chief business officer Azim Lalani said the show exemplifies how content is evolving towards more rooted, sustained engagement. “It’s about bringing content that people come back to, while creating a natural space for brands to be part of the narrative,” he noted.
Mom Talks creator Bullet head of AVOD & partnerships Munaf Merchant explained the core idea, “We wanted to build a safe, honest, one-stop destination for parents seeking real answers to everyday questions.”
The first episodes will stream for free on ee5 AVOD starting 4 April 2026, with new episodes dropping every Friday and Saturday. The series will also be available on the Bullet microdrama app.
Speaking about their association, Peeyush Unikkat from Johnson’s Baby highlighted the brand’s focus on supporting modern parenting journeys, while Aakash Mehta from GSK emphasised the show’s role in making important health conversations more relatable for new parents.
In a digital space often filled with filtered perfection, Mom Talks promises something refreshingly real honest conversations, celebrity insights, and practical wisdom, all wrapped in Parineeti Chopra’s engaging presence. For Indian parents, this could be the parenting series they’ve been waiting to binge.
