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Bittree’s redesigned website has real-time price quoting tool
MUMBAI: Bittree, a leading manufacturer of high-quality audio and video patchbays and patching systems, has announced launching of a redesigned website. The new web portal, Bittree.com, improves upon their already responsive and user-friendly experience with enhanced technical data on all their products and real-time price quoting. Customers can now visit the web site to view the large number of available products ready for immediate shipping.
“The primary goal of our new website is to replicate the outstanding customer service experience our partners receive when communicating one-on-one with our sales representatives,” says Bittree general manager Ari Baron. “We also wanted to create a unified multi-channel user interface that could benefit our growing international presence as well as serve as a one-stop-shop for any technical data our integrators and installers might need.”
Established in 1978, Bittree is dedicated to offering state-of-the-art patching systems that streamline signal routing and troubleshooting in media and entertainment operations of all sizes. The company offers an innovative line of audio, video, and data patchbays for use in broadcasting, postproduction, and pro A/V operations.
New benefits of the updated website include a real-time price quoting tool that provides international partners with precise and up-to-the-minute shipping quotes, a dynamic interface that changes to reflect user input, and a simplified ordering process. These features allow international purchasers in different time zones to bid more accurately without having to speak directly with a customer service representative.
Bittree.com also features enhanced search and download functions for obtaining technical product documentation like DWG’s, designation strip templates, circuit schematics, programming and cleaning instructions, technical and pinout drawings, and warranty information.
Additionally, custom orders can be initiated directly through the website, and legacy products are still supported. Bittree’s international programs are designed to give their global partners the tools, support, and incentives to grow their businesses and become more profitable through the sale and service of Bittree High-Performance Patching Systems.
Tailored for use in the post-production, pro A/V, systems integration, and radio and television broadcasting fields, Bittree’s patching solutions are rigorously tested to ensure long-term functionality and dependability, especially for mission-critical operations and live events.
To ensure consistency, performance, and adherence to rigid quality standards, all of the company’s patching products are designed, assembled, and tested in its state-of-the-art facility in Glendale, California. Bittree is an active member of industry trade organizations NAB (National Association of Broadcasters), NAMM (National Association of Music Merchants), and SMPTE (Society of Motion Picture & Television Engineers).
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Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
