Hindi
Bipasha Basu in Sajid Khan’s Humshakals
MUMBAI: Sajid Khan is now gearing up for his upcoming comic caper Humshakals. The latest addition to this film is Bipasha Basu, who was last seen in Aatma. Besides Basu, Saif Ali Khan, Riteish Deshmukh and Ram Kapoor will be playing triple roles in the movie.
While Tamannaah Bhatia has been paired opposite Saif, Bipasha will play Riteish’s love interest. Other details about the characters in the film have still been kept under wraps.
Humshakals is produced by Vashu Bhagnani and Fox Star Studios and is expected to go on floor from September.
Sajid Khan started his directing career with Heyy Babyy and followed it up Housefull and Housefull 2. His recent Ajay Devgn starrer Himmatwala remake bombed at the Box-Office.
Hindi
Rajesh Ramaswamy exits The Script Room to focus on filmmaking journey
Ad filmmaker steps away from own venture to pursue direction and storytelling
MUMBAI: In a move that has caught the attention of the advertising and creative community, Rajesh Ramaswamy has announced his exit from The Script Room, the company he co-founded, marking the end of a seven-year stint at the helm.
The decision, which came into effect earlier this month, signals a shift in focus for Ramaswamy, who is now looking to immerse himself fully in filmmaking and direction as an independent creative.
Known for blending sharp advertising insight with storytelling craft, Ramaswamy has been instrumental in shaping The Script Room into a creative hub that delivered campaigns, branded content, and original storytelling formats. Over the years, the company collaborated with agencies, directors, and a wide network of writers, while also experimenting with formats such as short films and web series.
Sharing his thoughts on the transition, Ramaswamy indicated that the move is driven by a desire to focus and explore stories he has been developing over time. While he acknowledged the unconventional nature of stepping away from one’s own venture, he also framed it as a necessary leap toward clarity and creative pursuit.
Importantly, The Script Room will continue its operations with its current team and leadership, with Ramaswamy expressing confidence in the group that helped build the company’s identity. The studio, he noted, remains well-positioned to evolve further with fresh talent and ideas.
His exit also reflects a wider industry trend, where experienced advertising professionals are increasingly transitioning into independent filmmaking, tapping into the growing opportunities across digital and long-form content platforms.
As Ramaswamy steps into this new phase, the move underscores a familiar creative instinct, sometimes, the boldest ideas begin with a clean break.
