e-commerce
bigbasket delivers love with quick Valentine’s week collection
Mumbai: bigbasket, a TATA enterprise, unveils its exclusive Valentine’s week collection, now available on its quick delivery platform, bigbasket now. Crafted to infuse romance into homes across the country, this curated selection offers everything needed to create unforgettable moments with loved ones.
The Valentine’s week collection features five enchanting themes, each crafted to cater to different facets of expressing love:
1 Roses & more: Infuse your space with the timeless elegance of roses. Whether you prefer fresh blooms or everlasting artificial roses, bigbasket now has a stunning array of options to sweep your beloved off their feet.
2 Propose your love: Celebrate Propose Day in style with a range of charming gifts perfect for popping the question. From adorable teddy bears, heart shaped cushions to heartfelt greeting cards, bigbasket now has everything you need to make your proposal unforgettable.
3 Chocolate kisses: Indulge in the sweetest symbol of love with heart-shaped chocolate gift boxes and a delectable assortment of chocolates. Share the love and savor every moment with irresistible chocolate treats.
4 Glam up for the day: Get ready to dazzle with bigbasket now’s selection of makeup, skincare, and grooming products. Whether you’re planning a romantic dinner date or a cozy night in, these beauty essentials will help you look and feel your best.
5 Valentine’s at home: Create an enchanting atmosphere at home with romantic decor, delicious snacks, and indulgent treats. From scented candles to heart-shaped balloons, bigbasket now has everything you need to transform your space into a haven of love.
Speaking about this, bigbasket chief buying and merchandising officer Seshu Kumar said, ” With bigbasket now’s quick delivery service, our aim is to provide convenience and savings for our customers, making it easier for them to create memorable moments with their loved ones. We understand the value of time and the importance of quality experiences, which is why we strive to ensure swift delivery of top-quality products right to their doorstep, enriching their celebrations and saving them both time and effort.”
Drawing inspiration from past successes and industry trends, bigbasket now’s Valentine’s week collection promises to captivate hearts and ignite the spirit of romance. With a diverse range of products catering to every preference and budget, bigbasket now is your one-stop destination for all things love this Valentine’s Day, with prices ranging from Rs 48 to Rs 529.
e-commerce
Instamart and Duolingo launch street spell check campaign for Instaprint
Duo the owl fixes signboard typos across cities to showcase instant printing.
MUMBAI: If spelling mistakes had a sworn enemy, it might just be a bright green owl with a printer. Instamart has teamed up with language learning platform Duolingo for a quirky nationwide campaign that turns everyday spelling errors into a public spectacle while promoting its instant printing service, InstaPrint. The playful activation takes aim at the many misspelled shop boards and public signs scattered across Indian streets. From “saloons” that promise haircuts rather than drinks to menus and posters peppered with punctuation mishaps, the campaign sends Duolingo’s mascot Duo on a mission to restore linguistic order.
Armed with Instamart’s instant printing feature, Duo prints corrected versions of the mistakes on the spot and pastes them over the originals. The result is a series of humorous street interventions that have quickly begun circulating on social media.
Photos and videos of the grammar correcting owl have been widely shared online, with amused users reacting to the unexpected spell check patrol. One user joked, “Ab ayega na maza bhidu,” capturing the internet’s delight at the unusual campaign.
Behind the humour lies a practical message. The activation is designed to showcase the capabilities of Instaprint, Instamart’s printing service that allows users to print documents and posters almost instantly.
The company says the feature is meant for everyday needs such as printing resumes, visa documents or last minute posters without the usual scramble to locate a print shop.
Instamart introduced Instaprint in 2025 across select metropolitan cities including Bengaluru, Mumbai and Delhi. The service allows users to order printed materials directly through the platform, extending the quick commerce model beyond groceries and household essentials.
By combining Duolingo’s famously persistent owl with India’s street level spelling quirks, the campaign taps into the internet’s long running fascination with grammar mistakes while demonstrating a real world use case for instant printing.
After all, in a world full of typos, sometimes what you really need is a quick printer and a very determined language teacher.
