iWorld
Big Trunk Communications appoints Praharsh Dixit as head – Social Media
MUMBAI: Big Trunk Communications, an award-winning, Mumbai-based independent creative digital agency, recently announced the appointment of Praharsh Dixit, as ‘Head – Social Media’ at its Mumbai office.
Dixit will be heading the Strategy and Social Media Team at this young and enthusiastic agency and will be paving way for acquiring new businesses with constructive strategies to promote the growth of the organization. Under the same, he will also play a crucial role in nurturing existing clients and meeting their diverse requirements in the social media arena by providing creative and innovative solutions.
Dixit’s experience narrates his immediate past assignment as a ‘Manager – Digital Strategy’ with NetBiz Systems Pvt. Ltd. wherein he was instrumental in channelizing team efforts and contributions, articulating strategies for renowned brands and executing the same to leverage their presence on various digital platforms.
Big Trunk Communications CEO Akhil Nair said, “We extend a warm welcome to Praharsh. We believe that his expertise when clubbed with our goals, will lead to desirable outcomes. We look forward to a long and fruitful association with Praharsh to further strengthen the presence of Big Trunk Communications.”
His experience also records his association with some top-notch firms like Fanatics, Gutenberg Communications and Tata Consultancy Services. Honorary awards also occupy a special section in his successful journey.
Speaking about his appointment, Dixit said, “It gives me immense pleasure to be associated with an agency of creative and passionate minds. My areas of focus include constructing new and effective strategies to enhance the social media presence of all the existing clients and pitching prospective clients. I have a feeling that this is going to be a thrilling journey and I am committed to innovate and deliver maximum value to Big Trunk.”
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
