GECs
Big Magic targets kids with dedicated animation band
MUMBAI: Reliance Broadcast Network Limited’s comedy channel Big Magic is all set to pump in some fresh content by launching a dedicated time band of animated movies and series called ‘Magic Masti Matargashti.’
While the series are handpicked especially for kids, the animation movies will cater to the entire family.
Starting 25 January, the animation series band is aimed at inculcating the right values in kids in a fun and engaging manner. The series will air for one hour in the morning and in the afternoon, every Monday to Friday at 9 am and 4 pm.
Animation movies, which have been airing on the channel for the last few weekends, will be telecast every Saturday and Sunday at 12.30 pm.
Big Magic creative director Bimal Unnikrishnan said, “With the animation band, our aim is to augment our existing content on the channel. After an in-depth research analysis, the results showed us a definite acceptance and liking towards the animation genre. In fact, it is one those key drivers, which connect kids with their parents. We are confident that our audience will embrace the fresh new offering.”
The band will be promoted and marketed across key markets on multiple platforms.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
