GECs
Big Magic strengthens distribution network with Tata Sky
MUMBAI: Hindi general entertainment channel (GEC) from Reliance Broadcast Network, Big Magic, has strengthened its distribution with direct-to-home (DTH) player, Tata Sky.
Starting 1 February, the channel will be available on Tata Sky channel number 138 to subscribers across the country. This move helps Big Magic to gradually fortify its space in the comedy genre in India with original differentiated content.
This announcement enables Tata Sky to offer its viewers a differentiated content around comedy with Big Magic’s programming mix targeted to a relevant and discerning audience base across relevant markets. Big Magic’s original programming mix is a comical line up of hilarious sitcoms, a side splitting historical comedy; laugh out loud weekend specials, festive specials and comedy blockbuster films. Its shows include Har Mushkil Ka Hal Akbar Birbal, Uff Yeh Nadaniyan, Bal Gopal Kare Dhamaal and more catering to wholesome entertainment for each segment and age group. With new shows coming up centered around comedy, Big Magic is poised to engage, enrich and entertain its new audiences across the country.
Tata Sky chief content and business development officer Paolo Agostinelli said, “For Tata Sky, catering to consumers across age groups with the growing preference towards comedy, Big Magic as a channel would be a rather unique offer suiting the needs of our customers across the country. We will finally showcase the range of offerings from Big Magic on our platform.”
Added Reliance Broadcast Network COO Lavneesh Gupta said, “We are happy to announce our availability on Tata Sky, which allows Big Magic to immediately grow its reach across the geography. We are confident of our product with differentiated comedy content and designed as per audience needs for the entire family. Strengthening our distribution spectrum is a strategic move towards focusing on growing the channel with additional new content that is expected soon.”
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
