GECs
Big Ganga strengthens weekend programming; four shows planned in Jan
MUMBAI: Big Ganga has scheduled the launch four new shows — Litti-Chokha, Ganga Sankranti, Buddha and Biraha in January.
The channel is strengthening its mythological line-up with yet another offering Buddha, a historical devotional fiction in Bhojpuri for a greater regional connect. The half an hour show is scheduled to telecast from Monday to Friday starting 16 January.
Another show Biraha is a nonfiction offering based on the most popular traditional folk song form of the region – ‘Birha’ a combination of mini stories to engage audiences. With this format, the channel has taken up the responsibility of preserving its folk heritage. Featuring region’s most reputed and popular Birha singers locked in a tele-challenge to win the most coveted Birha Title, the show will be a crowd puller for sure. The show is scheduled to telecast from 8 – 9 pm on 21 Jan 21 and 22 Jan.
The channel recently launched two shows on 14 January. The travelogue comedy Litti-Chokha, through its episodes will cover cities of Bihar, Jharkhand and Purvanchal to explore its uniqueness including their cuisine, cultural heritage and the local talent. The half an hour show will be telecast every weekend at 4 pm.
The show aired on 92.7 Big FM’s Ranchi and Jamshedpur stations every Saturday and Sunday at 8 pm.
Adding further to its new shows lineup, the channel launched another weekend segment Ganga Sankranti keeping the festivities around Makarsankranti in mind. The two days activity aimed to capture the essence of Bhojpuri hip hop and folk music with superstar and local talent.
A spokesperson for Big Ganga said, “At Big Ganga, we have always strived to produce original content specially tailored towards fulfilling the needs and aspirations of our viewers. Our programming is a result of deep research and an in-depth understanding of the markets we are present in. Within the Hindi heartland, we are catering to the audience with diverse tastes and preferences. Hence by introducing four offerings at one go, we are catering to the deep pockets of the region with multiple genres of content.”
GECs
EPIC Company unifies all brands under single EPIC identity
IN10 Media rebrand aligns TV, digital and films into one ecosystem
MUMBAI: The EPIC Company, formerly known as IN10 Media Network, has announced a sweeping brand consolidation, bringing its television channels, digital platforms and content IPs under a single identity, EPIC.
The move is aimed at simplifying the company’s structure while creating a more connected content ecosystem spanning television, digital and films. By aligning multiple verticals under one umbrella, the company is looking to present a sharper, more cohesive face to both audiences and partners.
As part of the transition, several channels have been rebranded to align with the EPIC identity. EPIC will now operate as EPIC TV, while Nazara becomes EPIC Bharat, Filamchi is now EPIC Bhojpuri, Gubbare transitions to EPIC Kids, and ShowBox is reintroduced as EPIC Music. Ishara will continue under the identity EPIC Parivaar, maintaining its core positioning.
The company has also refreshed EPICON, its streaming platform, to reflect a more unified and modern brand experience. The overhaul is designed to improve content discovery and create a seamless experience across platforms.
This consolidation follows the recent launch of EPIC Studio, a unified production arm that brings together Juggernaut Productions and MovieVerse Studio, as the company expands its footprint across films, OTT and television.
The EPIC Company managing director Aditya Pittie said, “As our scale has grown, it has become important to simplify how we operate and how we present ourselves to the ecosystem. This consolidation gives us a clearer, more future-ready structure to partner, invest, and build at scale, while ensuring that for viewers, the experience is more seamless and intuitive.”
With the rebrand, The EPIC Company is positioning itself as a platform-agnostic content network, focused on scale, simplicity and integrated storytelling. By bringing everything under one banner, it is aiming to make its content universe easier to navigate and harder to ignore.
