GECs
Big Ganga shows now available on ZEEL’s OZee
MUMBAI: Nowadays, a marketing strategy simply wouldn’t help a television channel succeed. It would need the right distribution strategy and a worthwhile social media presence.
Lately, almost all channels are extending their availability digitally. From linear feed on television to pick and choose (and pay) for select content on the go. Examples abound — Star group has a presence on Hotstar, Zee on ditto and Ozee, Sony Pictures Network on SonyLiv and Viacom18 on Voot.
Going with the flow, Reliance Broadcast Network Ltd (RBNL) has now partnered with ZEEL’s VOD platform Ozee to expand the reach of its Bhojpuri regional channel, Big Ganga.
Speaking to Indiantelevision.com, RBNL CEO Tarun Katial said, “We are partnering with Ozee and deploying all the content to their platform. We are surprised of whatever happened on digital. On Youtube, a lot of our content is being watched. Our show ‘Birha Muqabla’ has crossed one lakh views on YouTube.”
Last year, ZEEL acquired the TV business of RBNL which includes two operational channels, one is Big Magic, a comedy channel that has now turned into a variety entertainment channel. On the other hand, there is Big Ganga, a Bhojpuri regional channel, which has also acquired four TV licences.
Also Read:
RBNL all set to relaunch Big Magic
Big Ganga strengthens weekend programming; four shows planned in Jan
Big Ganga available on Tata Sky now
GECs
Asianet Television Awards 2026 celebrates women power in Malayalam TV
“She is the Colour” theme honours icons as ceremony airs on March 14 and 15 at 7 PM.
MUMBAI: If television lights up living rooms, this year Asianet decided to let women provide the colour. The Asianet Television Awards 2026 turned the spotlight firmly on women empowerment with the theme “She is the Colour”, celebrating the strength, resilience and achievements of women who continue to shape society and the Malayalam entertainment industry.
The ceremony honoured several distinguished personalities whose journeys have left a lasting cultural imprint. Among them was legendary playback singer Vimala Varma, widely recognised as the first Malayalam playback singer. The evening also paid tribute to Padma Shri awardees Devaki Amma and Vimala Menon for their exceptional contributions in their respective fields.
Leading women from the Malayalam film industry were also recognised during the event, including actor Shweta Menon, who currently serves as president of the Association of Malayalam Movie Artists, and National Award winning actor Surabhi Lakshmi.
The awards ceremony brought together a glittering lineup of actors and industry figures, including Jayasurya, Vijay Babu, Asha Sarath, Lena, Esther Anil, Anumol, Akhila Bhargavan, Sarayu Mohan, Prajod Kalabhavan, Gayathri Suresh, Sabumon Abdusamad, Swasika, Tini Tom, Sijoy Varghese, Kailash, Veena Nandakumar, Sabareesh Varma, Ansiba Hassan and Dinesh Prabhakar. Kishan Kumar, executive vice president Malayalam at JioStar, was also present at the event.
Beyond individual recognitions, the awards celebrated excellence across Malayalam television, acknowledging artists and technicians whose work continues to drive the industry forward.
The evening also offered plenty of spectacle, with elaborate dance performances, stunt acts and comedy skits performed by popular television and film personalities, turning the ceremony into a full fledged entertainment showcase.
Viewers will get to watch the celebrations when the Asianet Television Awards 2026 air on Asianet on March 14 and 15, Saturday and Sunday, from 7 pm onwards, bringing the star studded tribute to homes across Kerala and beyond.
