eNews
Big FM unveils Season 3 of Big Green Durga with Aparajita Adhya for eco-friendly celebrations
Mumbai: BIG FM, a radio network, launched its highly anticipated ‘BIG Green Durga’ campaign at a press conference on 19 September at The Astor, Kolkata. At the event, renowned actress Aparajita Adhya was announced as the ambassador of the campaign, kicking off this year’s eco-friendly initiative aimed at inspiring people to work towards a cleaner and greener city. She revealed the details of the campaign, expressing her strong support for the initiative. Aparajita emphasized the importance of sustainability during Durga Puja and urged the community to engage in the campaign’s efforts actively.
This year, ‘BIG Green Durga’ takes a unique approach to tackling plastic pollution, focusing on recycling through a community-driven plastic collection drive. Held across neighbourhoods, colleges and markets, the collected waste will be used to create an upcycled Durga idol, which will be donated to a government or corporate facility after the puja symbolizing sustainability. This year’s campaign also highlights female Dhaakis, challenging traditional norms by featuring women drummers during the festivities. Additionally, Patachitra storytelling, a modern twist on the ancient scroll-based art form, will be narrated by a Patachitra artist and amplified through BIG FM’s platforms.
Sharing her excitement, Aparajita Adhya, shared, “I am truly honoured to be part of BIG FM’s ‘BIG Green Durga’ campaign. I have always been passionate about eco-friendly practices and this initiative deeply resonates with me. Collecting plastic waste from the community and transforming it into a Durga idol is truly inspiring. This campaign goes beyond raising awareness—it is about taking meaningful action. I commend the BIG FM team for their dedication and the sponsors for supporting such an important cause. Together, let us work toward a greener, cleaner future and celebrate Durga Puja responsibly.”
Adding to it, BIG FM COO Sunil Kumaran said, “At BIG FM, our philosophy has always centred around creating a positive impact through meaningful initiatives that resonate with our listeners. BIG Green Durga is a natural extension of this belief, encouraging communities to embrace sustainability while celebrating our heritage.
Following the success of the past two seasons, which made significant strides in promoting eco-friendly practices, we are excited to continue the momentum with the third season of BIG Green Durga. We are also proud to have Aparajita Adhya as the face of this year’s campaign, along with the support of our esteemed sponsors, who have all come together to make this initiative a success.”
Each year, the BIG Green Durga campaign selects a prominent face to embody the spirit of ‘Shakti,’ with past ambassadors including Rituparna Sengupta in the first season and Priyanka Sarkar in the second. This year, with Aparajita Adhya, BIG FM aims to raise awareness and inspire communities to participate in the campaign’s eco-friendly initiatives. The campaign will culminate with a grand Durga Puja celebration from October 9 to 13 at the Kund Area, Salt Lake City Centre, one of Kolkata’s most vibrant cultural hubs. The highlight of the festivities will be an upcycled Durga idol, symbolizing the campaign’s commitment to sustainability and responsible celebrations.
Major sponsors, including Meghbela Broadband as the Presenting Sponsor, Bosumati Basmati Rice as the co-powered by sponsor, Magic Moments Verve Music Studio as the Celebration Partner, XUV 400 as the Driven By Partner, and Suzuki Avenis as the Ride Partner, took the stage to pledge their support, underscoring a shared commitment to fostering an eco-friendlier festive season. Additionally, Duta Guro Masala, Senco Gold and Diamonds, Titan Eye+ and Damro joined as Associate sponsors, with The Astor as the Hospitality Partner and Irus and Image Eyewear as the Gift Partner. Shalimar Avida Agarbatti was also on board as the Prayer Partner along with Allen Healthcare as a Skincare Partner. The event gave key partners and sponsors a platform to discuss their contributions to the cause, followed by an interactive session where guests explored the themes of sustainability and community-driven change in greater depth.
BIG FM’s mission to make this Durga Puja a celebration of sustainability and inclusivity!
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
