eNews
Big FM celebrates 25th Kargil Vijay Diwas with ‘Mera Dil Kargil’
Mumbai: In a heartfelt tribute to the valiant soldiers of India, BIG FM, one of the leading radio networks in the country, marked the 25th Kargil Vijay Diwas with its initiative ‘Mera Dil Kargil’. Engaging listeners across the country, BIG FM has been undertaking significant efforts each year by paying homage to the courage, valour and sacrifices made during Operation Vijay in 1999. This year’s campaign honors the milestone anniversary of the extraordinary bravery and determination of the Indian soldiers who fought in the Kargil War. BIG FM RJs – RJ Pihu and RJ Anshuman visited the Kargil War Memorial in Drass where they provided live updates, honouring war heroes, veer naaris (brave widows) and war veterans. Their stories were narrated and broadcasted through live connections with RJs across the radio network’s key stations.
The Kargil War, characterised by its challenging terrain and extreme altitudes, witnessed unparalleled heroism of Indian soldiers. As part of the celebrations of the momentous occasion, BIG FM gave listeners an opportunity to participate in this tribute with shows like ‘Shaurya Gaathayein’ (stories of bravery) of Kargil Vijay and interviews of war veterans across stations. Listeners conveyed their wishes for soldiers and their families through messages, songs, poetry and more. In a special tribute, BIG FM dedicated a ‘Gift of Music’ to the courage and valour of the soldiers on Kargil Vijay Diwas broadcasting patriotic songs across all stations.
Sharing his thoughts, BIG FM COO Sunil Kumaran said, “India stands strong because of the brave soldiers protecting our borders. Honouring their enduring spirit through our ‘Mera Dil Kargil’ campaign is extremely special for everyone at BIG FM. The 25th anniversary of Kargil Vijay Diwas is celebrated with great enthusiasm across the nation. Through such meaningful initiatives, we bow to our heroes and highlight their lasting inspiration for the youth of India. By creating deeper emotional connections and reinforcing our brand’s commitment to patriotism, we aim to inspire our listeners and instil strong community values.”
Every year, BIG FM honours the army personnel through this campaign with on-air, digital and on-ground activations. Furthermore, BIG FM aired interactions with war veterans to commemorate the 50th anniversary of the 1971 war, organised the first military heritage festival in 2023 and served as the official radio partner for the honour run army veterans half marathon.
With ‘Mera Dil Kargil’, BIG FM strives to keep the spirit of patriotism alive and ensure that tales of bravery are cherished by generations to come.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
