eNews
BIG FM appoints Ishita Dasgupta as national head – digital
Mumbai: Leading radio networks in India BIG FM has strengthened its national sales team with the appointment of Ishita Dasgupta as the national head – digital, and business growth (West & South). In her new capacity, Ishita will be in charge of advancing BIG FM’s digital and business verticals across the radio network.
An accomplished media professional, Ishita specialises in media and entertainment. In a career spanning more than 17 years, she has impactfully led cross-functional projects and teams in the fields of revenue management, business development, relationship management, and brand development. Her robust body of experience exhibits a strong focus on advertising sales, digital properties, project management, and profit & loss accountability. In her previous role as vice president – digital alliances & partnerships with QYOU Media India, she oversaw market expansion by spearheading its digital sales strategy and developing innovative IP solutions. Prior to that, she worked with print & TV media companies including ABP, TV9 and India News where she set up the entire revenue function, sales strategy, revenue generation & customized brand solutions.
Sharing views on the appointment, BIG FM COO Sunil Kumaran said, “In all Ishita’s previous roles, her contribution has been integral to the success that the brand has achieved. Given her vast experience in bringing together functions to deliver on the organisational goals, Ishita joins us at an opportune time as BIG FM endeavours to re-write its digital story. I am very happy to welcome Ishita to the team and look forward to exciting times ahead for the brand.”
Speaking about her new role, Ishita Dasgupta said, “I am delighted to join the team at BIG FM. With changing trends and shifts in consumption patterns, the relevance of radio continues to remain unmatched. It is a crucial time for BIG FM, as we focus on understanding and building capacity to grab headspace within the emerging niches of the digital world. I am confident that my experience and learnings over the past two decades will hold me in good stead as I lead the team into new arenas and scale revenues to meet our goals.”
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
