eNews
Big Cricket League welcomes Newsmaker Media as its PR partner
Mumbai: In an exciting development, the Big Cricket League, a groundbreaking initiative in the realm of sports, particularly Indian cricket, has forged a strategic partnership with Newsmaker Media and Communications, a global brand strategy and communication company, to enhance its visibility and outreach. Leveraging Newsmaker Media’s extensive experience in public relations and media solutions, the league aims to garner maximum exposure across top media platforms.
Big Cricket League co-founder & CEO Annirudh Chauhan expressed delight at the collaboration, stating, “We are thrilled to welcome Newsmaker Media as our public relations partner. The Big Cricket League aims to serve millions of cricket enthusiasts across India while helping a select few fulfill their dreams. We believe that Newsmaker’s values align perfectly with our vision, making them an ideal long-term partner.”
Newsmaker Media & Communications founder Ekta Paliwal echoed this enthusiasm, emphasizing their commitment to elevating Indian cricket talent through tailored PR solutions and extensive media networks.
Big Cricket League, poised to transform the landscape of Indian cricket was founded with the mission to provide opportunities for local aspiring cricketers to realise their dreams, the league is set to facilitate their participation alongside former international and domestic cricket icons.
Helmed by distinguished personalities in the cricketing world, the governing council of the Big Cricket League comprises Rudra Pratap Singh, former India international player, serving as the league’s founder and president; Dilip Vengsarkar, former India captain and member of the 1983 World Cup-winning team, as the league commissioner; and Courtney Walsh, former West Indies captain and renowned fast bowler, in the role of vice-president.
Many talented cricketers harbor dreams of showcasing their abilities but lack the platform to do so. The Big Cricket League pledges to bridge this gap by providing aspiring cricketers with the opportunity to rub shoulders with cricketing legends in a premier T20 tournament experience, complete with live broadcast coverage. The league’s overarching goal is to honor the essence of cricket and nurture talent across India, thereby creating an unparalleled platform for the sport and fulfilling the aspirations of budding cricketers.
The emergence of the Big Cricket League signifies hope for countless aspiring cricketers, offering both amateur and corporate players the chance to play alongside their idols and experience the thrill of professional cricket firsthand.
Together, Big Cricket League and Newsmaker Media aim to revolutionize the Indian cricketing landscape, inspiring generations of players and fans alike.
eNews
Piyush Thakur steps down as Inshorts’ chief revenue officer
Former vice president and cro says exit marks a new chapter after close to a decade of building revenue and partnerships at Inshorts Group.
NOIDA: Piyush Thakur has stepped away from Inshorts Group after nearly 10 years with the company, marking the end of a long tenure that culminated in his role as chief revenue officer.
In a farewell note, Thakur said he was “turning a new page” after almost a decade at Inshorts, calling it one of the hardest professional decisions he has made. He added that his exit was not driven by uncertainty about the future, but by reflection on a long association with the company.
Thakur joined Inshorts in October 2016 as vice president and spent around seven years in the role before being elevated to chief revenue officer in April 2024, a position he held until April 2026.
He said his tenure was defined by “thousands of mornings, late nights, product debates and breakthrough moments”, as the company evolved into a large-scale digital news platform used by millions.
In his note, Thakur emphasised that Inshorts’ growth was a collective effort across teams, adding that engineers, designers, sales teams and customer support staff all contributed to building the platform. He said the company’s success was not the result of individuals but of “everyone who stayed, passed through, and left their mark”.
Before Inshorts, Thakur worked across several digital media and business development roles. At ESPN, he served as senior regional manager from October 2015 to October 2016, focusing on growth initiatives, strategic opportunities and video distribution.
At Times Internet, he worked for nearly three years, including as head of business development from April 2015 to September 2015 and chief manager from January 2013 to March 2015. His responsibilities included monetisation of mobile platforms, managing media and developer partnerships, and driving revenue across digital properties such as The Times of India and The Economic Times.
Earlier, he worked at Brandmovers as head of business development from June 2012 to June 2013, handling digital, mobile and social media marketing solutions, client development and strategic consulting. During this period, he also worked on advertising revenue, brand strategy and CRM-based solutions.
At Inshorts, Thakur’s role focused on revenue strategy, mobile and media partnerships, and growth initiatives across platforms. His profile highlights experience in mobile product management, digital business models, partner ecosystems and revenue expansion in high-growth environments.
