DTH
Bharti likely to enter DTH arena
MUMBAI: The direct-to-home (DTH) space is set to get more crowded in India with the telecom majors planning to join the fray in addition to their IPTV gameplan.
Bharti Group is the latest player to have shown interest to enter an arena which will be occupied by Kalanithi Maran’s Sun Direct and Anil Ambani’s Reliance Group next year along with the existing DTH operators Dish TV, Tata Sky and Doordarshan’s DD Direct Plus.
“We are looking at DTH and are rolling out IPTV,” Bharti Enterprises Ltd chairman Sunil Mittal tells Indiantelevision.com.
Bharti, it is reliably learnt, had preliminary discussions with Indian Space Research Orgainsation (ISRO) officials. With several players interested to kick off DTH operations, Isro is finding it a challenge to meet the growing demand for Ku-band transponders.
Sun, for instance, has had to wait after the unfortunate failure of the GSLV-F02 launch rocket carrying the Insat-4C communication satellite in July this year. Maran had booked seven high-power Ku-band transponders in this satellite, out of which six would have been used for DTH and one for digital satellite news gathering.
Bharati, however, has not yet applied for a DTH licence. “We are still evaluating. We haven’t yet applied for a licence,” says Mittal.
Though telecom companies in India have chalked out ambitious triple play plans, they have not yet managed to sort out the technical issues. Last mile access to customer homes has also remained a big hurdle and private telcos, who have built a strong mobile phone business, have even looked at striking alliances with local cable operators. On the content front, there is no regulatory clarity yet for IPTV rights.
Bharati, for instance, had conducted test trials with UTStarcom as the digital service provider for IPTV, but later made it open for other vendors as well. A leading mobile service provider, Bharti’s (like the other private telcos) progress on fixed telephone connections has been slow. With an eye to increase this base and raise ARPUs (average revenue per user) by delivering video content into consumer homes, the company has taken several steps for IPTV rollout including setting up a digital headend in Gurgaon on the outskirts of Delhi.
“With IPTV still to kick off, some telcos feel DTH offers good opportunity and synergy,” says a trade analyst.
Reliance, thus, is launching DTH under the Bluemagic brand and has roped in former Dish TV CEO Sunil Khanna to head the operations.
The formula now being worked upon by the telcos is obviously to have a DTH footprint as well as IPTV which would give them access to homes for delivering video content.
DTH
DD Free Dish e-auction revenue dips to Rs 642 crore as slot sales fall
Revenue dips as revised norms reshape bidding in 94th round
NEW DELHI: Prasar Bharati’s DD Free Dish has closed its 8th annual, and 94th overall, e-auction for MPEG-2 slots with total collections of Rs 642 crore for the period April 1, 2026 to March 31, 2027.
That is lower than last year’s Rs 780 crore haul, with 55 slots sold compared with 61 in FY25–26. The softer topline reflects both a slimmer inventory and a recalibrated auction framework.
This was the first auction conducted after amendments to the e-auction methodology, including tighter eligibility norms and a revised reserve price structure for MPEG-2 slots. The stated aim was greater transparency and more serious participation. The immediate outcome appears to be more measured bidding in certain categories.
Day one set the tone. Eight slots were sold, six in the premium Bucket A+ and two in Bucket A. The strong early action in A+, which typically houses Hindi GECs and movie channels, reaffirmed the enduring appeal of mass Hindi programming on the platform.
Among the broadcasters securing slots in the initial rounds were Zee Entertainment Enterprises, Sony Pictures Networks India, Viacom18’s Colors network, Sun Network and Shemaroo Entertainment. Their continued presence signals that, despite the pull of digital platforms, Free Dish remains a strategic must have for legacy networks chasing scale in price sensitive markets.
The final bouquet of 55 channels leans heavily towards Hindi news, movies, devotional fare, Bhojpuri and regional programming.
In Hindi news, familiar heavyweights such as Aaj Tak, ABP News, India TV, News18 India, Republic Bharat and Zee News made the cut. Entertainment and movie offerings include Colors Rishtey, Star Utsav, Dangal TV, Sony Pal, Shemaroo TV, Goldmines, B4U Movies and Zee Biskope. Devotional viewers will find Aastha, Sanskar and Sadhna Gold among the selected channels.
Regional representation includes Sun Marathi, Fakt Marathi, PTC Punjabi and GTC Punjabi.
Equally telling were the absences. Broadcasters such as Big Magic, Filamchi Bhojpuri, India News, Bharat Express, Movieplex Maithili, TV9 Marathi, Shemaroo Marathibana, Zee Chitra Mandir and Satsang did not participate. The pullback is particularly visible across Marathi, Bhojpuri, Maithili and spiritual programming. Industry observers point to the revised reserve prices, tighter eligibility norms and a reassessment of commercial viability as possible factors.
DD Free Dish continues to beam into over 40 million homes, largely in rural and semi urban India. For advertisers and broadcasters alike, it offers efficient access to Bharat markets where pay TV penetration remains uneven and OTT subscriptions are limited.
The moderation in revenue this year may be read as a pause rather than a retreat. Fewer slots, a reworked auction playbook and evolving broadcaster strategies have clearly shaped outcomes. Yet premium Hindi entertainment retains its pull, and the platform’s mass reach remains hard to ignore.
As the FY26–27 line-up settles in, the mix of winners and walkaways will define the private satellite channel landscape on DD Free Dish for the year ahead.
