iWorld
Bharti Airtel restructures to focus on digital assets
NEW DELHI: Telecom giant Bharti Airtel has tweaked its corporate structure in a bid to sharpen its focus on digital opportunities while enabling it to unlock value.
Under the new structure, Airtel Digital will merge with the listed entity Bharti Airtel, and it will now house all digital assets of the company including Wynk Music, Airtel X stream, Airtel Thanks, Mitra Payments platform used by a million retailers, Airtel Ads, Airtel IQ, Airtel Secure, Airtel Cloud and all future digital products and services.
The move is expected to be instrumental in attracting strategic and financial investors as well as scale up the digital business. With this, the company has set its sights on ramping up digital business revenue to more than Rs 1,000 crore from Rs 100 crore now.
From now, the telecom business of the company will be housed in a new entity, Airtel Limited – a wholly-owned subsidiary of Bharti Airtel Ltd. Bharti Telemedia, the arm operating DTH services of the company, will be housed alongside Airtel Limited.
On the other hand, Airtel Payments Bank will remain a separate entity under Bharti Airtel. The conglomerate’s infrastructure businesses that include Nxtra and Indus Towers will continue to remain separate entities as they are now.
"The new structure sets the exciting future course for Bharti Airtel and provides focus on the four distinct businesses – digital, India, international and infrastructure, each, in a razor-sharp way,” said Bharti Airtel chairman Sunil Mittal in a statement. “We believe this will provide agility, expertise, and operational rigour to serve our customers brilliantly while providing flexibility to unlock value for our shareholders. This structure will serve us well over the coming years and is a win-win for all stakeholders."
The statement from Airtel revealed that the company is intending to "eventually fold the DTH business into Airtel Limited to move towards the NDCP vision of converged services to customers."
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
