News Broadcasting
Bharat24’s attempt towards becoming a national news channel for an emergent India
Mumbai: Bharat24, the latest entrant amongst the Hindi news channels, is all set to pave way for new commencements in this market with its path-breaking news reportage. It aims to lead the national news scene and become the ‘Voice of India’ focusing on a credible first-to-report content strategy for the channel.
As a news organisation, Bharat24 is striving to act as a bridge between the government and its people to provide them with transparent and right information. With the aim of setting a high benchmark for news reporting, the channel has put in place a strong network of 4000+ reporters (one reporter in each of India’s 4000 constituencies) and bureaus in all major states across India. It has set up a news control room with dedicated hotlines for seamless news gathering from its reporter network and news agencies. While it is observed that most national Hindi news channels focus on two or three states, Bharat24’s network strength has enabled it to focus on all Indian states, equally.
Bharat24 has allotted 30 per cent of its screen to the news flash bands highlighting the significant 15-20 news stories from each state, mapping Twitter updates of prominent personalities in each state, international news events, etc. adding up to 1000+ news stories.
In comparison to the silos of conventional set-ups, Bharat24 targets to be a disruptor news brand and has created an integrated news environment for the seamless broadcast of news. The channel has blurred the lines between the departments of input, assignment and output and the same teams remain vigilant across all aspects of news from news gathering to breaking it to the viewers.
Within a short span of time, Bharat24 has also gained phenomenal advertiser support. It has roped in more than 35 clients within a month from launch – Amul, Policy Bazaar, Muthoot Finance, Reliance Retail, Kelvinator, R-pure masale, Jio Mart, Ankur Salt, JSW Paints, Wonder Cement, FOGG, BL Agro, Rajesh Masala, Rajdhani Besan, JK Cement, Suhana Masale, to name a few.
While speaking about the channel’s strategy, Bharat24 chief business officer and strategic advisor to the board Manoj Jagyasi added, “Our intention is to improve the viewer engagement and experience of TV news consumption. I am delighted with the positive response that Bharat24 has been generating since its launch. The channel has resonated well with viewers and advertisers alike. It is a matter of great pride the channel was launched with many credible advertisers.”
Inspite of being a late entrant in the news scene, the channel is at par with its competitors and is grasping the quickly changing market dynamics by adapting new-age technologies. Bharat24 boasts to be the first to introduce augmented reality (AR) enabled studios which enable the channel to deliver clean, clutter-free enhanced audio-visual content on-air. The channel also operates on the latest broadcast technology.
Bharat24 is well distributed across all major DTH, online and cable networks.
News Broadcasting
BBC to cut up to 2,000 jobs in biggest overhaul in 15 years
Cost pressures and leadership change drive major workforce reduction plan
LONDON: BBC has unveiled plans to cut up to 2,000 jobs, roughly 10 per cent of its global workforce, in what marks its biggest downsizing in 15 years.
The announcement was made during an all-staff meeting led by interim director-general Rhodri Talfan Davies, as the broadcaster moves to tackle mounting financial pressures and reshape its operations.
Between 1,800 and 2,000 roles are expected to be eliminated from a workforce of around 21,500. The cuts form part of a broader plan to save £500 million over the next two years, aimed at offsetting rising costs, stagnating licence fee income and weaker commercial revenues.
In a communication to staff, BBC interim director-general Rhodri Talfan Davies said, “I know this creates real uncertainty, but we wanted to be open about the challenge,” acknowledging the impact the move would have across the organisation.
The restructuring comes at a time of leadership transition. Former director-general Tim Davie stepped down earlier this month, with Matt Brittin, a former Google executive, set to take over the role on May 18, 2026.
While some cost-cutting measures are being implemented immediately, the majority of the structural changes are expected to roll out over the next few years, with full savings targeted by the 2027–2028 financial year.
The broadcaster had earlier signalled its intent to reduce its cost base by around 10 per cent over a three-year period, warning of “difficult choices” as it adapts to shifting economic realities and audience expectations.
With operating costs hovering around £6 billion annually, the BBC’s latest move underscores the scale of the financial challenge it faces, as it balances public service commitments with the need for long-term sustainability in an increasingly competitive media landscape.
