News Broadcasting
Bharat24 & Tiger Balm announce an innovative content feature
Mumbai: On Friday, Bharat24 announced its partnership with renowned and trusted analgesic pain relief ointment, Tiger Balm to launch an innovative campaign. Taking this ahead, Bharat24 is working towards appointment of a dedicated correspondent in every constituency of India and boasts of more than 4,000 on-ground reporters.
The channel has exclusively produced a special content feature creating effective synergy between core values of both brands “Tiger Balm – Dard Jahan, Asar Wahan.” The vignette features actors in the roles of a Bharat24 reporter and a cameraman who discusses the demanding professional life of journalists. The video promotes the key brand promise of Tiger Balm – the proven pain relief brand that’s trusted in over 100 countries.
Bharat24 CBO & strategic advisor to board Manoj Jagyasi said, “We adopted an aggressive revenue strategy since our launch. It is imperative for a new brand like us to look beyond the traditional TV advertising and offer a wide range of customised media solutions to deliver on the brand campaigns of our clients. I am delighted that Tiger Balm trusted us with creating something innovative for them. We will continue to innovate to offer customised content solutions that meet the needs of our advertisers”.
Span Communications’s Faisal Naseem said, “News channels play a pivotal role in media planning and channels like Bharat 24, even though a new entrant, believes in credible and unbiased news coverage. Bharat24 has immense potential and the dynamic energy to create greater awareness for our clients like Tiger Balm. It will also help garner good reach with FCT and innovations. Indeed, we are most happy to associate with them.”
“Tiger Balm, a brand tried, tested, and trusted by generations of Indians, is deeply rooted in our culture. We are happy to partner with a new evolving channel like Bharat24 for this campaign,” added Gardenia Cosmotrade LLP partner Puneet Motiani.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
