DTH
BenQ to unveil range of products
MUMBAI: BenQ, a leading player in digital network devices, today announced their participation as official display partner at India’s biggest gaming event Skoar! 2007 at Pragati Maidan, Hall no. 12, New Delhi.
Skoar! 2007 is an expo for gamers, game publishers, content providers and gaming-related hardware manufacturers.
Leveraging this platform, BenQ also announced the availability of new products in India including the BenQ FP92W, claimed to be the worlds fastest LCD wide screen monitor, and the new BenQ MP510 projector for professionals.
The BenQ FP92W will offer a completely new “viewing” experience and comes with a 5ms-response time, the release says.
Further BenQ MP510 projector is an affordable big screen home entertainment well suited for gaming. With a 1500-lumen lamp and 2000:1 contrast ratio, the MP510 adds wall color correction which gives picture quality even withoput a projector screen, the release claims.
Says Robert Dung, BenQ managing director IMEA (India-Middle East-Africa), “With the advent of hi-tech games, movies and animation there would be an increasing demand for fast and wide screen LCD monitors as compared to the CRT monitors.”
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
