DTH
Belgacom targets IPTV customers with SupportSoft solution
BANGALORE: SupportSoft, Inc., the provider of Real-Time Service Management (RTSM) software, has announced that Belgacom SA, Belgium’s largest telecommunications company, has deployed SupportSoft SmartAccess software to speed deployment of its newest service offering, Belgacom TV.
As a result, more than 800,000 broadband subscribers can quickly and easily self-install a new IP-based TV connection — and immediately begin to enjoy unique digital programming, video on demand and other services.
The solution automatically assists in verifying customers’ system characteristics, such as firmware version, modem and set-top box type, configuring their PC and wireless gateway with the latest software as needed, and providing interactive instructions to connect all the key components together, states an official release.
Everything needed for a successful installation is within easy reach of the customer, reducing time-consuming, expensive service calls or truck rolls to the customer premises as well as speeding adoption of this new service. Belgacom broadband customers already benefit from the use of other innovative SupportSoft software products, including automated solutions for customer self-service and assisted service, the release adds.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
