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Beehive to introduce new digital news gathering solution live burst
New Delhi: Following a series of new projects with broadcasters earlier this year, Noida-based Beehive Systems has announced the launch of its Windows Media Player 9-based digital newsgathering solution called live burst.
“The timing of the launch will help the broadcasters utilize this product for the 2004 parliamentary elections in India. In fact, there are talks on with quite a few reputed names in the Indian broadcast industry who want to use this system to be able to telecast live and exclusive coverage of the elections from all parts of the country in a cost-effective way,” says the spokesperson of the company.
This system allows television journalists reporting from remote locations to transfer high quality videos live back to the central location (studio). The USP of this system is its capability to transfer videos at really low bandwidth (512 Kbps) over a KU-band network at significantly low cost.
The benefits of the new offering are – videos can be sent live over bandwidth as low as (512 kbps) from remote location, no compromise in quality of the video, intuitive and user-friendly interface, metadata attachment for location, description, date and time stamps on files among others.
On benefit over traditional mode of video transfer, the company stated that OB Van costs in crores compared to under-3 million in which the client can set up the entire mobile set of live burst. “For nearly same video quality transfer, a traditional mode requires 2 Mbps bandwidth, whereas, live burstÔ needs 512kbps. This helps you save on operational cost,” says the spokesperson.
For Beehive, the development follows order from Doordarshan for delivering 50 units of “News Clip Delivery System” for sending and receiving video clips from various parts of the country. Beehive offered on-site support to install and train DDs journalists and engineering staff. TV Today Network had ordered Beehive Systems 16 more vid link licenses for Aaj Tak for expansion of its existing network to gather video across remote locations and conduct video conferencing between remote sites and the central production center.
Applications
With 57 per cent single new users, Ashley Madison rebrands as discreet dating platform
Platform says majority of new members now identify as single
INDIA: Ashley Madison is shedding the “married-dating” label that defined it for two decades, repositioning itself as a platform for discreet dating in what it calls the post-social media age.
The rebrand, unveiled in India on 27 February, 2026, marks a structural shift in business model and identity. Once synonymous with married dating, the company now describes itself as the “premier destination for discreet dating” under a new tagline: Where Desire Meets Discretion.
The pivot is data-driven. Internal figures show that 57 per cent of global sign-ups between 1 January and 31 December, 2025 identified as single: a notable departure from the platform’s married core. The company argues that its community has already evolved beyond its original positioning.
“In an age where our lives have been constantly put on public display, privacy has become the new luxury,” said Ashley Madison chief strategy officer Paul Keable. He framed the platform’s offering as “ethical discretion” for singles, separated, divorced and non-monogamous users seeking private connections.
The shift also taps into wider digital fatigue. A global survey conducted by YouGov for Ashley Madison, covering 13,071 adults across Australia, Brazil, Canada, Germany, India, Italy, Mexico, Spain, Switzerland, the UK and the US, found mounting discomfort with hyper-public online lives.
Among dating app users, 30 per cent cited constant swiping and messaging as a source of fatigue, while 24 per cent pointed to pressure to curate public-facing profiles and early personal disclosure. Some 27 per cent said fears of screenshots or information being shared contributed to exhaustion; an equal share cited unwanted attention.
The retreat from oversharing appears broader. According to the survey, 46 per cent of adults actively try to keep most aspects of their life private online. Only 8 per cent feel comfortable sharing most aspects publicly, while 35 per cent say they are becoming more selective about what they disclose.
Ashley Madison is betting that this cultural recalibration towards controlled visibility can be monetised. By doubling down on privacy infrastructure and reframing itself around discretion rather than infidelity, the company is attempting to convert reputational baggage into a premium proposition.
