Gaming
Bee7, Vserv join forces to solve games monetization challenges in India, SE Asia
MUMBAI: Bee7, the android games monetization and user engagement platform, has formed a partnership with Vserv, the smart data platform for mobile marketing in India & Southeast Asia, to help solve mobile games monetization in these markets.
Until now, monetization in India and Southeast Asia has been notoriously difficult due to weak payment infrastructure and low credit card usage, which makes paying for games or in app purchases practically impossible.
The partnership creates a genuine avenue for developers across the globe to monetize their titles in these markets without disrupting the user experience, or charging for games and in-app bonuses. It combines Bee7’s unique game wall tool and Vserv’s app monetization solution – VMAX, thereby enabling developers to pull in demand from multiple channels using one single solution. This combined with Vserv’s large developer ecosystem of 150,000 apps and mobile sites from publishers such as Disney, EA, Games2Win, Reliance Games, ZeptoLab etc. gives developers a proven tool to increase user retention and yield optimization in a fragmented android dominated market.
Through this partnership, Bee7 and Vserv have unlocked a lucrative new market for developers. India’s smartphone adoption is growing rapidly and will be the world’s second largest smartphone market. It also ranked third for total downloads in Google Play for 2014, while mobile games revenue in Southeast Asia exceeded $1.1 billion last year.
Bee7 managing director John Rankin said, “As global CPI costs continue to soar, developers look to emerging markets as a new revenue opportunity to help make their games profitable. It’s been incredibly tough for developers to make money in these markets, until now. The Bee7 and Vserv partnership unlocks these markets for developers – arming them with a proven method to make money from games and improve player retention without disrupting the all important user experience.”
Vserv VP – global data and supply partnerships Prashant Dixit added, “Vserv’s latest offering, VMAX, is a trusted friend to game developers as it helps them maximize their yield. VMAX enables these incredible results by providing developers complete control, maximum demand channels and wide range of ad formats. Our partnership with Bee7 is a step further towards our commitment in solving monetization challenges for developers in India & Southeast Asia. By combining Bee7’s unique game wall tool with VMAX™, we are providing a powerful app monetization solution to our developer friends.”
Vserv and Bee7 will host events together to help grow the mobile games ecosystem and to share their knowledge of emerging markets, advertising tech, user acquisition, retention and monetization with developers.
Gaming
Bluestone FY26 revenue rises to Rs 2,436 crore, turns profitable
Q4 profit at Rs 31 crore, full-year profit at Rs 13 crore vs loss last year.
MUMBAI: From sparkle to numbers, Bluestone seems to be polishing more than just jewellery this year. Bluestone Jewellery and Lifestyle Limited reported a sharp turnaround in FY26, with revenue from operations rising to Rs 2,436 crore (Rs 24,364 million), up from Rs 1,770 crore (Rs 17,700 million) in FY25. The company posted a full-year profit of Rs 13 crore (Rs 131.79 million), a significant recovery from a loss of Rs 222 crore (Rs 2,218 million) a year ago.
Total income for the year stood at Rs 2,486 crore (Rs 24,860 million), compared to Rs 1,830 crore (Rs 18,300 million) in the previous year, reflecting both topline growth and improved operational momentum.
The March quarter, however, told a more nuanced story. Revenue from operations came in at Rs 681 crore (Rs 6,814 million), down from Rs 748 crore (Rs 7,486 million) in the year-ago period, though higher than Rs 461 crore (Rs 4,613 million) in the preceding December quarter. Net profit for Q4 stood at Rs 31 crore (Rs 311.81 million), compared to Rs 68 crore (Rs 688 million) a year earlier, but a clear reversal from a loss of Rs 51 crore (Rs 512 million) in Q3.
Margins were shaped by higher input costs, with raw material consumption rising to Rs 2,204 crore (Rs 22,043 million) for the full year, alongside employee benefit expenses of Rs 282 crore (Rs 2,824 million) and finance costs of Rs 210 crore (Rs 2,104 million). Other expenses came in at Rs 371 crore (Rs 3,715 million), slightly lower than Rs 393 crore (Rs 3,938 million) in FY25.
On the balance sheet front, total assets expanded to Rs 4,961 crore (Rs 49,610 million) as of March 31, 2026, from Rs 3,532 crore (Rs 35,322 million) a year earlier, driven largely by a surge in inventories to Rs 2,672 crore (Rs 26,718 million). Equity also strengthened to Rs 1,803 crore (Rs 18,030 million), nearly doubling from Rs 911 crore (Rs 9,107 million).
Cash flows reflected the cost of growth. Net cash used in operating activities stood at Rs 199 crore (Rs 1,990 million), while investing activities saw an outflow of Rs 239 crore (Rs 2,392 million). Financing activities, however, generated Rs 497 crore (Rs 4,971 million), helping the company end the year with cash and cash equivalents of Rs 108 crore (Rs 1,075 million), up from Rs 49 crore (Rs 487 million).
Earnings per share for FY26 came in at Rs 1.10, a sharp improvement from a negative Rs 79.74 in FY25, underlining the shift from losses to profitability.
With revenue scaling up, costs still glittering on the higher side, and profitability finally back in the black, BlueStone’s FY26 performance suggests a business mid-transition less about shine alone, and more about sustaining it.
