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BCCI invites brands to acquire third-party rights for IPL
MUMBAI: The Board of Control for Cricket in India (BCCI) has invited third parties to indicate their interest in acquiring rights pertaining to the VIVO Indian Premier League (IPL).
There will be three types of partner rights, which include official partner rights, strategic time out partner rights and umpire partner rights. The term for each partnering rights will be of minimum three and maximum five years.
Last year, Star India won the global rights, which include broadcast and digital, by bidding Rs 16347.5 crores.
According to a BCCI release, the official partner rights include the exclusive association of the brand as the official partner, right to use the official IPL composite logo and official partner status in all communications, category exclusivity across all the central sponsorships for Vivo IPL and also the first right refusal on broadcast sponsorship in product category.
For on-ground, the official partner will be on LED perimeter advertising boards, pitch mat on the outfield at midwicket, boundary rope branding across all matches, branding on all interview and press conference backdrops and logo featured on back panel of team dugouts.
The cut-off date for sending in expressions of interest (EoI) is 17 January 2018.
On the digital side, brand logos will be featured on the IPLT20 website. Match day activation integration will also be done on the website. These will be applicable to all the three types.
The second type, IPL strategic timeout partner rights includes the right to use the official IPL composite logo and strategic timeout partner status in all communications, category exclusivity across all central sponsorships for Vivo IPL, first right of refusal on broadcast sponsorship in product category.
On-ground will include branded timing graphic on the big screen at each strategic timeout for all the matches.
The last type is IPL umpire partner rights, which includes the right to use the official IPL composite logo and umpire partner status in all communications, category exclusivity across all central sponsorships for Vivo IPL and first right of refusal on broadcast sponsorship in product category.
The TV facing branding includes static logo branding on LED sight screens (50 per cent on each sight screen), big screen for 3rd umpire decisions and DRS decisions, on all interview and press conference backdrops, logo featured on back panel of team dugouts, umpire shirts, trousers, hat/cap, match referee shirts and jacket.
No more than one third party will be granted rights in relation to each product category. BCCI intends (but shall not be obliged) to appoint up to a maximum of six official partners, one strategic timeout partner and one umpire partner. Third parties may express an interest in acquiring the rights in respect of more than one product category but no single third party will be appointed as an IPL official partner, IPL strategic timeout partner or IPL umpire partner in respect of more than one product category.
The grant of the rights shall be conditional upon the relevant third party entering into a binding agreement with BCCI, the form of which will be sent by BCCI to any relevant third party. No legally binding obligations shall be assumed by or imposed on BCCI or its nominated representatives in connection with this document and its subject-matter, and none of the rights shall be granted until such time as a binding agreement is entered into by BCCI and any relevant third party.
BCCI anticipates a period of negotiation with third parties submitting EoIs till 31 January 2018, and does not intend to consider any offer for the rights which are received after this date. The above time schedule is subject to revision by BCCI in its discretion.
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NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
