Kids
BBC Worldwide signs deals for kids show ‘Charlie and Lola’ in Asia
MUMBAI: Charlie and Lola will soon be delighting children across Asia following distribution deals secured by the BBC’s commercial arm, BBC Worldwide.
Charlie and Lola has been sold to RTM (Malaysia), TV12 (Singapore), TVB (Hong Kong) and EBS (Korea). BBC Worldwide GM for Asia, Nic van Zwanenberg said, “The charms of Charlie and his little sister, Lola, are irresistible and have universal appeal for children everywhere. It is clear that Charlie and Lola is fast becoming an international phenomenon.”
Charlie and Lola has already sold to 21 broadcasters around the world and BBC Worldwide expects to sign up new broadcasters at BBC Showcase and MIP TV in the coming weeks.
Based on the award-winning picture-books by Lauren Child, Charlie & Lola follows the adventures of seven year-old Charlie and his feisty little sister Lola in this animation show for four to six year-olds
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
