News Broadcasting
BBC Worldwide looks to expand reach of channels in Latin America
MUMBAI: UK pubcaster the BBC’s commercial arm BBC Worldwide has made an appointment with a view to expanding the reach ot its chanels in Latin America.
Jessica Rodriguez becomes VP, global channels for Latin America and for the Hispanic US Market. She will be responsible for the strategic development and implementation of BBC Worldwide’s channels and will manage the day-to-day activity across the Latin American region and in the US Hispanic market.
BBC Worldwide MD global channels Darren Childs said, “Jessica’s appointment is a commitment from BBC Worldwide to further develop the Latin American and Hispanic North American market for our channels business. Jessica has introduced a number of new channels and we are keen to explore new opportunities for growth.”
Rodriguez says, “In Latin America, BBC Worldwide’s presence is already strong through our programming participation and investment in Animal Planet and People and Arts. Given its rapid growth and strength, the US Hispanic market is critically important to our strategy. BBC America has already successfully demonstrated the power of the BBC’s superlative content in the US, and I am delighted to be developing our new branded channels in this marketplace.”
She has over 16 years of experience in launching and expanding brands such as Travel Channel, National Geographic and USA Network across international markets. She also has an extensive development and management record having worked in business development positions at Discovery Channel and Landmark Communications and having spearheaded several channels in Latin America and Asia.
Based in Miami, Jessica will be working across BBC Worldwide’s content divisions of program sales, new media, magazines, consumer publishing and home entertainment to maximise and consolidate brand exposure in the Latin and US Hispanic markets.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
