News Broadcasting
BBC World launches ‘The Internationalists’
MUMBAI: BBC World has launched ‘The Internationalists’ marketing campaign. ‘The Internationalists’ is a specially created virtual BBC island.
Guests to the virtual BBC Island can explore and interact with the island’s multimedia displays, download BBC World information, collect gifts, chat with BBC World’s global network of guests, and enter a competition to win a round-the-world ticket.
BBC World head of marketing global Leanne Mackee said, “We chose second life in order to embrace the virtual multimedia world, and to create a truly global arena within which we can not only present our ‘Internationalist’ audience, but interact with our global media trade. We are hugely excited about the vast opportunities within second life and are looking forward to exploring other events and editorial initiatives within the virtual world in the future.”
‘The Internationalist’ campaign is a global advertising and direct marketing campaign, created to introduce the international news channel’s unique audience to the media trade.
‘The Internationalists’ as defined by BBC World are conscientious consumers, big spenders and opinion leaders populating the world, who are committed to global issues and life-long learning. BBC World says the consumers have a unique appeal to a broad range of advertisers because of their interests and pursuits.
‘The Internationalists’ campaign has been created in partnership with Ogilvy Red Card. It features a range of exclusive portraits of the Internationalists by photographer Marco Grob. The second life virtual world is available is available at www.bbcworldinternationalist.com.
News Broadcasting
Network18 Q4 revenue grows 9.7 per cent, EBITDA at Rs 30 crore
PAT improves to Rs 306.6 crore, margins steady amid cost pressures.
MUMBAI: Not all news is breaking, some of it is quietly improving. Network18 Media & Investments Limited appears to be doing just that, tightening losses and stabilising margins even as costs continue to weigh on the business. For FY26, the company reported revenue from operations of Rs 1,955.1 crore, up from Rs 1,896.2 crore in FY25, signalling modest top-line growth in a challenging media environment. Total income stood at Rs 1,978.2 crore, compared to Rs 1,913 crore a year earlier.
Profit after tax came in at Rs 306.6 crore for the year, a sharp turnaround from Rs 3,225.4 crore in FY25, largely reflecting the absence of large exceptional items that had inflated the previous year’s numbers. On a more comparable basis, the company’s operating performance showed signs of gradual stabilisation.
However, the quarterly picture remained under pressure. For the March quarter, Network18 reported a loss of Rs 53.1 crore, narrower than the Rs 98.1 crore loss in the same period last year, but still indicative of ongoing cost challenges.
Expenses continued to track high. Total expenses for FY26 stood at Rs 2,235.7 crore, up from Rs 2,197.8 crore in FY25. Key cost heads included operational expenses of Rs 765.9 crore, employee benefits of Rs 475.9 crore, and marketing, distribution and promotional spends of Rs 427.1 crore, underlining the continued investment required to sustain reach and engagement.
At an operating level, margins remained under strain. Operating margin stood at 2.33 per cent for FY26, marginally higher than 1.77 per cent in FY25, while net profit margin remained negative at -13.02 per cent, though improved from -14.89 per cent.
On the balance sheet, total assets rose to Rs 8,957.6 crore as of 31 March 2026, from Rs 8,317.5 crore a year earlier. Equity strengthened to Rs 4,958.7 crore, while borrowings increased to Rs 3,112.8 crore, reflecting a higher reliance on debt to support operations.
Cash flows told a mixed story. While financing activities generated Rs 83.9 crore, operating cash flow remained negative at Rs -24 crore, highlighting ongoing pressure on core cash generation. Cash and cash equivalents, however, improved to Rs 33.9 crore from Rs 1.8 crore.
The numbers point to a company in transition growing revenues, trimming losses, but still grappling with structural cost pressures. In a sector where scale often comes at a price, Network18 seems to be inching towards balance, one quarter at a time.
