Kids
BBC will create television’s first ever toddler sanctuary in the UK
MUMBAI: Showing its social conscience the BBC has announced a series in the UK s aimed at helping Britain’s parents deal with toddler grievances. These will range from their little toddlers not sleeping or eating properly to terrible tantrums.
Clinical psychologist Dr. Tanya Byron will be at the helm, giving the residents who stay in a house of terraways the professional advice that proved to be so effective when dealing with the troublesome toddlers in BBC Three’s show Little Angels.
The doors of the sanctuary will open for one month to families seeking solace. The show’s presenter Claudia Winkleman will be guiding the audience through the daily events. This production has been put together with the collaboration of an ethics committee made up of child-focussed experts. Dr. Byron is a consultant clinical psychologist and has worked in the NHS for 15 years and has a great deal of experience of working and teaching in many areas of mental health and psychology.
Tanya says, “This series gives me a unique opportunity as a practitioner to experience what happens to families once they leave the consulting room and to continue working with them. I love the thought of all the families living together, giving each other help and support.”
The BBC states that observing children’s behaviour behind two way mirrors is a long-established psychological technique for ensuring children are relaxed and natural in their play and interaction with each other. Filming in this way is actually far less invasive and intrusive, particularly for young children, than filming with cameramen, sound recordists and crew around them.
The safety and welfare of the children involved was a primary objective and consideration for the production team from the outset of this project. To this end, Dr Tanya Byron and other programme consultants were enlisted. Before the families are presented to Dr Byron for her consideration, the short-listed families are all psychologically screened by Judith Lask, a leading Family and Systemic Psychotherapist. She is a UKCP Registered Psychotherapist and the Chair of the Association for Family Therapy.
One problem that is tackled is related to sleep. Nicola is a 28 year old mother and has a 23 month son Dante. Dante will only sleep when Nicola is with him. If he is put in his own bed he will get up 10-15 times a night. Nicola has spent the last six months on the sofa in an attempt to get him to sleep on his own. Dante is also clingy, has tantrums and will not let his mother divert her attention from him. Nicola is unable to get a full-time job, because son Dante has only just started nursery.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
