BBC Weather app hits a million downloads in two weeks

MUMBAI: The BBC Weather app for iOS and Android devices has reached the milestone of a million downloads.

Taking just two weeks to hit the landmark figure, the application is said to have driven mobile traffic to BBC Weather up from 20 per cent to 25 per cent post-launch.The broadcaster reported a 47 per cent increase in mobile access on the weekend of the apps launch, compared to the previous weekend, and the hourly forecast feature accounted for 84 per cent of those users.

Both the Android and iOS builds of the BBC Weather app offer many of the same features, though the former version includes the option to create a homescreen widget and NFC support.

The BBC also revealed that the app is most commonly used between 6.00 am and 9.00 am in the morning.