BBC
BBC to conduct a fitness roadshow in the UK
MUMBAI: The BBC will conduct a roadshow around the fitness theme in the UK from 8 January to 12 February. The aim is to support BBC One’s show Fat Nation.
The roadshow will visit 27 shopping centres across the UK. On offer for those wanting to shed weight put on over Christmas courtesy turkey, suckling will be one-to-one consultations with a dietician; expert advice on simple steps to take towards a healthier lifestyle. there will also be and fun exercise demonstrations from aerobics, gymnastics and yoga to Bollywood dancing, belly dancing and martial arts.
The Big Challenge initiative is a BBC campaign that aims to encourage people in Britain to make simple changes to improve their health. A two-year initiative from BBC Learning, it runs across television, radio, online and interactive TV and was launched in September 2004 with the TV series Fat Nation.
BBC controller of learning Liz Cleaver said,: “We want to show people that it’s not that daunting to get fit and eat more healthily. Small changes can make a big difference and you can have fun at the same time. A vital part of our strategy for Learning is to encourage people to get involved in activities beyond the television programme and going out on the road means we can directly interact with people and really make a difference.”
While The Big Challenge is out on the road the site bbc.co.uk/bigchallenge will run a competition offering as a prize a private session with the F-Team from BBC One’s Fat Nation: fitness expert Efua Baker, psychologist Dr John Marsden and nutritionist Vicki Edgson, aka Miss Chiplash.
Since its launch in September the Big Challenge website – bbc.co.uk/bigchallenge claims to have attracted up to 500,000 unique users each month and over three million page impressions in total.
85,000 people to date have signed up for a ‘personal locker’, a private website area which allows them to store information on their fitness achievements.
MUMBAI: BBC Global News has announced a new partnership with Twitter Amplify, the social broadcast network service’s innovative video promotion tool.
This is the first Twitter Amplify partnership with a global news broadcaster. Commenting on the same, BBC global news director of digital & technology James Montgomery said, “This new collaboration harnesses our global reach and newsgathering capabilities to bring our advertising partners clever and impressive products. Building on the efforts of BBC America’s partnership with Twitter, we’re thrilled to bring our ad partners with us at the cutting edge of news.”
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BBC Global News will provide the global Twitter community timely in-tweet video clips that complement its global newsgathering operation. This partnership offers BBC Global News and its future brand partners an integrated cross-platform tool to reach new audiences on Twitter. BBC Global News operates BBC World Service radio, BBC World News television, and bbc.com/news outside the UK.
“What makes this partnership exciting is the amazing content Twitter users will get from BBC Global News, no matter where they are in the world,” said Twitter Amplify senior director Glenn Brown. “We look forward to working with BBC Global News to bring these programmes to market.”
BBC.com has already begun production of a new in-Tweet broadcast, #BBCTrending, a new series of innovative short form video broadcasts that will be presented by Anne-Marie Tomchak (@AMTomchak) and will launch later this fall. The broadcast will give users the inside story behind the latest trending phenomena on social media that day. #BBCTrending is distributed to the 4.8 million followers of the BBC international news Twitter handle, @BBCWorld, and will be enhanced by Twitter Amplify.
#BBC Trending will incorporate three key elements:
1. The BBC’s international social media reach and 24-hour video production operation
2. The BBC’s global newsgathering and monitoring operations, which provide both round the clock news reporting and monitoring of global TV, radio, press, internet and news agency sources, and
3. Twitter Amplify’s innovative real-time video promotion tool.
“Being a part of this new project is thrilling,” said Tomchak. As the face of #BBCTrending, Tomchak will be working with production units across the BBC to identify and build compelling conversations on what’s trending around the world. “On Trending, we’re tapping the most powerful internal insight tools and the massive BBC international newsgathering and language operations to decipher why and how trends are happening on social media around the world.”
In April, BBC America signed a similar deal with Twitter Amplify to offer the first in-Tweet branded video synced to hit series, including Top Gear.
