iWorld
BBC Studios partners with Vuulr to list over 3,000 hours of British content in Asia
MUMBAI: Vuulr, an online content marketplace for film & TV has announced that BBC Studios has signed an agreement to list over 3,000 hours of its premium British content on the Vuulr marketplace.
BBC Studios’ library of documentary, comedy, factual entertainment and lifestyle content will be immediately made available for licensing to customers in Asia, featuring titles like Top Gear, Death In Paradise, Call The Midwife, Attenborough and the Sea Dragon and The Young Offenders.
Additionally, BBC Studios has commissioned a BBC Studios branded content sales platform from Vuulr at bbcstudios.vuulr.com. This BBC Studios Branded Sales Platform (BSP) will allow interested buyers to search the catalogue, watch trailers and screeners on-demand, check rights availability and place licensing offers easily and conveniently.
All 7,000 buyers already registered with Vuulr will be able to login to BBC Studio’s BSP with their Vuulr credentials. New buyers will only need to do a quick registration to gain full access to the platform.
“The entertainment industry is fast evolving, and we need to expand the ways to showcase our extensive content catalogue to capture customers that we can’t always reach. Working with Vuulr enables us to reach out and connect with buyers across the diverse Asia and South Asia regions, bringing our bold British premium content to new audiences” BBC Studios senior VP & GM Asia Phil Hardman said.
“BBC Studios is well known for producing some of the most engaging and premium British programming, with many iconic and much-loved titles. We are incredibly excited to be working with BBC Studios and to present their amazing catalogue on Vuulr,” Vuulr CEO Ian McKee said.
e-commerce
ITC Sunfeast, Zepto host mango-themed experiential ‘Paglu Party’
Event blends Alphonso desserts, DIY sessions and interactive formats
MUMBAI: When mango season peaks, some savour it others go full ‘paglu’. ITC Sunfeast Baked Creations, in collaboration with Zepto, turned summer indulgence into an immersive brand experience with its ‘Mango Paglu Party’, a high-energy, mango-themed event designed to blur the line between dessert and discovery. Built around the brand’s ‘Mad Over Mangoes’ universe, the space leaned into a sensory overload bright, playful and unapologetically mango-drenched. From curated installations to social-first corners, every element was designed to be as shareable as it was experiential.
At the centre of the celebration was the fruit itself, elevated into a menu crafted using fresh, carbide-free Alphonso mangoes sourced by Zepto. The spread ranged from a flaky Mango Pista Kouign Aman to Mango Coconut Serradura Pudding and a Mango Mascarpone Cake, balancing indulgence with seasonal freshness.
But this was not a passive tasting affair. Guests were drawn into the experience through interactive formats, including a DIY dessert session led by the brand’s chef, where attendees created classics like Mango Tres Leches. Zepto chief business officer Chandan Mehndiratta also joined the session, adding a touch of brand personality to the proceedings.
A quirky highlight came in the form of the ‘Aam Paglu Prescription’, a playful, doctor-themed concept that positioned mango indulgence as the only “treatment” worth taking, turning a simple insight into a memorable activation.
The event built up to a theatrical finale, with the crowning of the ‘Aam Paglu of the Day’ followed by the cutting of an oversized mango-shaped Mango Mascarpone Cake, closing the experience on a high note.
More than just a seasonal showcase, the Mango Paglu Party reflects a broader shift in brand storytelling, where products are no longer just consumed, but experienced. For ITC Sunfeast Baked Creations and Zepto, mango season was not just about flavour, it was about creating a moment that audiences could step into, engage with and, quite literally, devour.
