News Broadcasting
BBC releases book as a companion piece for the TV show ‘The Apprentice’
MUMBAI: Business mogul Sir Alan Sugar, who hosts The Apprentice for BBC in the UK has released a book through the UK pubcaster’s commercial arm BBC Worldwide. He shares his advice on success and challenges you to discover whether you’ve got what’s required to be a winner.
Completely updated and covering all the essential business skills demonstrated in the second series, planned for transmission on BBC Two in February 2005, The Apprentice: How To Get Hired Not fired is the ultimate personal business guide.
The book coincides with the launch of the new season of the show whick kicks off on on BBC Two in February 2006. Once again The Apprentice will challenge aspiring entrepreneurs to test their skills to the limit in a commercial-reality crash course on business survival techniques.
Now readers can also learn the tricks of the trade from Sir Alan and see if they, too, could succeed under pressure to build and run a successful company. It has practical tips on succeeding in the business world, with Sir Alan’s unique blend of instructional information and business know-how giving aspiring tycoons the inside edge on how to make it all the way to the top. With a brand new section, the book will also catch up with the apprentices from the first series, assessing, with the benefit of hindsight, what they learnt from their experiences.
Written in Sir Alan’s straight-talking style, The Apprentice: How To Get Hired Not fired contains questionnaires, case studies and summaries of the new candidates and their business tasks. The book allows readers tuning in to the TV show to assess the strengths and weaknesses of each new apprentice and will appeal to fans of the programme as well as would-be entrepreneurs.
The Apprentice: How To Get Hired Not fired brings the world of business to life by using action points to test stamina and leadership potential. The ‘12-week job interview’ is devised to keep readers on track, while tasks based on lessons learned in the TV series will help develop those all important management skills.
Sir Alan says, “There are plenty of other young Sugars out there, and I want to help them succeed. This book doesn’t claim to turn everyone into an entrepreneur, but if you’ve got what it takes, you will recognise yourself and make the best of your natural ability.”
News Broadcasting
CNN-News18 to host Kolkata Town Hall on Hooghly River
‘Bhalobasa Bengal Inspiring Bharat’ event on April 20 brings cultural icons, trailblazing women and leaders aboard a cruise to celebrate Bengal’s enduring influence.
MUMBAI: Bengal is about to make fresh waves on the Hooghly and this time the current is pure conversation. CNN-News18 is taking its iconic Town Hall format to the waters of the iconic Hooghly River on 20 April 2026 with a special edition titled ‘Bhalobasa Bengal – Inspiring Bharat’. The floating event will celebrate the state’s rich cultural legacy and how its ideas, creativity and spirit continue to shape the rest of the country.
The unique riverside setting draws on Bengal’s history as a cradle of reform, art and intellectual thought. The speaker line-up mirrors that diversity: cultural heavyweights Mithun Chakraborty and Sreenanda Shankar will share the stage with trailblazing “Devis” such as Tanya Sanyal (India’s first woman firefighter in aviation), Ipsita Chakraborty (Kolkata’s first woman bartender) and Reshma Nilofer Visalakshi (Nari Shakti awardee and marine pilot). Music will flow through the celebrated pianist-vocalist duo Sourendro and Soumyojit, while public life and governance will be represented by Smriti Irani, Leander Paes, Saira Shah Halim, Keya Ghosh, Rekha Patra, Roopa Ganguly and Babul Supriyo.
CNN-News18, editorial affairs director, Rahul Shivshankar, said the event honours voices that carry Bengal’s legacy forward. Smriti Mehra, CEO – English & Business News, Network18, added that Bengal’s stories resonate far beyond its borders, especially as the state heads into polls.
From the first woman to battle flames in the skies to legendary actors who shaped Indian cinema, the gathering promises a rich mix of inspiration, courage and candid dialogue. In a city where culture has always flowed as freely as the river itself, CNN-News18 is turning the Hooghly into a floating forum for ideas that matter.
Tune in on 20 April on CNN-News18, CTV and YouTube to catch Bengal’s heartbeat in full flow.
