News Broadcasting
BBC looks to hook Europeans online
MUMBAI: The BBC is looking to take advantage of the growing net penetration in Europe.
It is launching the bbcnews.com site’s latest innovation a breaking news desktop alert service – in an online advertising campaign aimed at feeding the international news appetite of Western Europe.
The campaign’s simple message is “All the news you need”. The campaign is looking to create awareness about the range of news available on the site. It also enables online users to sign up for breaking news alerts directly.
Bbcnews.com claims to be attracting over 200 million page impressions a month. One in four views comes from Western Europe. While the BBC television brand is well-established across Europe the site is still a relatively new product in the region.
The campaign launches on 11 May on a wide range of online portals and local news sites in Austria, Germany, the Netherlands and Switzerland.
World Editor of BBC News Interactive, Steve Herrmann, said: “Desktop alerts are an alternative quick and simple way of finding out about important breaking news immediately. Our newsdesk is staffed 24×7 and the BBC’s global network of correspondents file around the clock so we are well placed to provide this service.”
London-based digital specialist Agency Republic devised, designed and delivered All the news you need campaign. The ads highlight the diversity and immediacy of the site and feature news headlines which are constantly updated through live news feeds direct from bbcnews.com.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
