News Broadcasting
BBC launches vertical video news product; plans BBC stories
MUMBAI: BBC has launched a new vertical video experience in its News app. Users can swipe through a curated list of videos of the day, to get an up-to-date summary of news in an easy-to-consume and engaging format.
All the videos are created specifically with smartphone users in mind: the videos are succinct and sharply edited, designed to be viewed vertically in full screen, and have subtitles. In addition, the app will debut new vertical interstitial ad formats.
BBC News digital development director James Montgomery said, “Video remains the medium in which much of our best journalism is told, but the storytelling needs to be re-thought for mobile.The key to success is the combination of relevance and reward: videos that are not only great to watch, but which are offered in formats that are optimised for smartphones. We know that mobile users check their phones frequently but don’t have time to stay for long. In many cases, this is on their morning commute and again at home in the evening when they want to catch up on the day. The new index helps them find the best videos quickly, and presents it to them in a digestible and finite package.”
The new vertical experience was designed in-house in partnership with the New York agency Code & Theory.
The upgrade is one of the fruits of Project Newstream, an initiative to adapt BBC video journalism to the mobile era. The same content is also published to the web, and to social, with a consistent look and feel in design.
This release will be followed by further enhancements, including improvements to image quality and social sharing functionality. A second vertical video index, BBC Stories will come out in early December. It will focus on current affairs with more personal and immersive human interest videos.
Montgomery added, “Being good at delivering news to mobiles is particularly important for younger audiences, for whom the smartphone is the primary, or possibly only, source of news.”
The international BBC News app now claims to have 7.2 million unique users each month, with almost a quarter watching video each week, and video views have almost doubled in the past year.
In 2013 the BBC announced a long-term goal to increase cross-platform weekly reach to 500 million people by 2022. It is recognised that News will account for the vast majority of this audience, and that digital is the fastest-growing, though not necessarily single largest, platform. By 2020, it’s thought that another billion people will be online and, as handsets, network speeds and data charges improve across the world, the majority of these are likely be connected via mobile phone, particularly in Africa and Asia.
News Broadcasting
Times Network to air JVC Exit Poll across 5 regions on April 29
Four-hour broadcast spans states and Puducherry with data-led analysis
MUMBAI: Times Network is set to roll out what it calls one of its most expansive election programming efforts yet, culminating in the JVC Exit Poll on 29 April, with a multi-hour broadcast spanning key poll-bound regions.
The exit poll will air across Times Now and Times Now Navbharat, beginning at 5pm and 4pm respectively. Co-powered by Vedanta and Jindal Stainless, the programming aims to combine on-ground reportage with data-driven projections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry.
The network has deployed over 50 journalists across these regions, gathering voter sentiment and local insights in the run-up to polling. The effort builds on its ongoing election formats such as Election Yatra and Election Premier League, which have tracked campaign narratives and community-level issues.
In parallel, Times Now Navbharat has focused on constituency-level reporting in West Bengal through its Jan Gan ka Mann series, capturing voter opinions across diverse segments.
The coverage has also featured interviews with prominent political leaders. Kerala chief minister Pinarayi Vijayan and Congress leaders Ramesh Chennithala and V D Satheesan have appeared on the network’s election specials. From Tamil Nadu, voices including deputy chief minister Udhayanidhi Stalin, DMK MP Dayanidhi Maran, BJP leader K Annamalai and NTK’s Seeman have also featured in discussions.
On the day of the exit poll, the network’s primetime anchors, including Navika Kumar, Zakka Jacob and Sumit Awasthi, will lead the coverage. They will be joined by a panel of political analysts, psephologists and senior journalists offering real-time insights and interpretation of trends.
The programming will integrate grassroots reportage with analytics from the JVC Exit Poll, aiming to give viewers an early sense of electoral outcomes ahead of the official results on 4 May.
With its combined English and Hindi broadcast reach, Times Network is positioning this effort as a comprehensive look at voter sentiment, blending field reporting, data and debate to decode what could lie ahead when the final mandate is revealed.
