GECs
BBC launches a digital version of ‘Top Of The Pops’ magazine
MUMBAI: UK publisher BBC Magazines has launched an online edition of its Top Of The Pops magazine in conjunction with Zinio Systems.
The company says that Top of the Pops is the UK’s number one teen entertainment title selling almost 120,000 copies every four weeks (ABC Jan-Jun 06) and this digital edition marks another significant step in the title’s digital strategy designed to capture teen interest in new media and technology.
The digital edition will offer an enhanced and more interactive reading experience in tandem with the newsstand version offering extras such as Rich Media exclusives of the Pussycat Dolls and Neyo music videos. As well as offering increased reach, advertisers will be afforded the unique opportunity of enhancing their print creative like never before with live linking to web addresses and auto-play audio/visual content.
Following the first complimentary edition, readers can sign up for an annual subscription to the digital edition for just ?9.99. Subscribers to the digital version will have the unique opportunity of receiving the online version of the magazine five days before it hits the newsstands. In a market where the immediacy of gossip is so crucial, this will be seen as particularly attractive to the average teenager.
BBC Magazines Teen Group associate publisher Duncan Gray says: “We’re really excited to be the first teen title to enter this side of the digital marketplace. We see this digital edition as a complimentary purchase that offers up a whole new way for readers to enjoy the magazine by incorporating a range of interactive features.
“Our readers love the celebrity interviews, fashion, gossip, cringes and real life stories and the digital edition enables us to deliver this directly to their inbox and bring elements of them to life with enhanced interactive content such as embedded music videos and film and TV trailers.”
Readers can also receive details on downloading the digital edition through the magazine’s website and it will also be promoted through its recently launched email newsletter which has already attracted over 3000 members. Zinio will be promoting the magazine on www.zinio.com and through it’s vast digital database aiming at international sales.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
