eNews
BBC.com users hit 100 million mark
MUMBAI: BBC.com, the BBC’s international website, has started 2015 on an all-time high. More than 101 million unique browsers used the website and news app globally during the month of January, generating a record 1.35 billion page views, as per Adobe Analytics new figures.
The figures come after a year, which saw BBC.com achieve sustained growth, with more unique browsers every quarter. Mobile and tablet usage of BBC.com has increased, with year-on-year unique browsers up 67 per cent and 45 per cent respectively, as greater choice and responsive technology encouraged users to turn to BBC.com for news on the go. A fully responsive tablet version of the site launched in late 2014 and a new feature-packed update to the BBC News app is due to launch in the coming months.
The driving factors for January’s figures were coverage of major global news stories, such as the Paris attacks, along with human interest stories including the resurgence of a piece about why Finnish babies sleep in boxes. Features sections such as BBC Capital and BBC Earth achieved new peak figures for page views of 7.1 million and 5.1 million, respectively, with stories on the world’s best places to retire and the Earth’s biggest turning points proving particularly popular.
In India, unique browsers for January were 3.9 million (monthly average is 3.7 million) and unique page views for January stood at 19.7 million (monthly average is 16 million).
BBC World Service Group director Fran Unsworth said, “These fantastic figures demonstrate the global demand for comprehensive coverage of world events. Our ambition is to ensure audiences are able to access world-class, up-to-the-minute news and in-depth analysis across both text and video, regardless of which platform they’re on – as the stories break and beyond.”
BBC Worldwide CEO Tim Dave added, “It is tremendous news that BBC.com has been enjoyed by over 100 million browsers in the past month. The fact that audiences are responding positively to the innovation that we have delivered across the site is particularly encouraging. Specifically, our investments across genres as well as our increasing availability across all devices, is driving strong growth.”
The BBC’s digital success also extends to social media where it was the most-shared news brand on Twitter every single month last year according to NewsWhip, with stories being shared up to four million times a month.
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
