Kids
BBC celebrates 10th anniversary of Teletubbies with a new JV
MUMBAI: This year UK pubcaster BBC’s children’s show Teletubbies celebrates 10 years. On this occasion the broadcaster has formed a joint venture with UK family and children’s entertainment firm Ragdoll.
The new entity Ragdoll Worldwide will look to manage and exploit the Ragdoll catalogue including Teletubbies, In The Night Garden, Brum and Boohbah.
Ragdoll Worldwide will secure the creativity of Ragdoll as it moves into the next stage of its commercial life alongside its long term and most successful commercial partner, BBC Worldwide.
As well as exploiting the current catalogue of Ragdoll programming, the joint venture will launch two new properties, In the Night Garden and Tronji, which Ragdoll are now in the final stages of completing. In the Night Garden, a pre-school property, will be launched at the television trade event Mipcom in Cannes next month, and the CG/live-action programme Tronji is scheduled to air on BBC next year.
BBC Worldwide will manage the international broadcast sales and the UK and international licensing of all Ragdoll properties including: Blips, Boohbah, Brum, Tots TV, Rosie and Jim and the Open a Door series on behalf of the new joint venture.
Ragdoll retains all UK broadcast rights and Ragdoll USA part of the new joint venture, will manage the Ragdoll portfolio in the US.
Ragdoll commercial director Mark Hollingsworth says, “Ragdoll is pleased to further strengthen its unique relationship with BBC Worldwide. Creating a vehicle that is equally owned by, and managed with BBC Worldwide allows both organisations to collaborate and capitalise on our respective strengths around the world. I am certain that the creation of Ragdoll Worldwide will result in additional exposure and awareness of the Ragdoll brand globally”.
BBC Worldwide MD children’s and global TV sales, Mark Young says, “This is an important development for BBC Worldwide as it secures one of our most important relationships in the Children’s business in advance of the launch of their new slate of fantastic properties. Ragdoll and BBC Worldwide have had a long and successful partnership going back over a decade.”
Ragdoll which was formed in 1984 has produced more than 1,400 programmes aimed at the youngest viewers. Ragdoll-produced series can be seen in more than 120 countries and territories around the world, and in the UK are screened by the BBC, ITV and Five.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
