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Barc Wk 27′ 23: STAR Maa dominates All India market
Mumbai: Broadcast Audience Research Council (Barc) India has released currency data for week 27, i.e. 1 July to 7 July 2023. As per data for the all India 2+ target group, STAR Maa is the most watched channel in India with an average minute audience (AMA) of 2654.22(000). It was followed by STAR Plus at 2430.68(000) AMA, Sun TV at 2423.82(000) AMA, Goldmines at 1963.75(000) AMA, and Dangal at 1794.28(000) AMA.
The average minute audience (AMA) is defined as the number of individuals within a target audience who viewed a televised “event,” averaged across minutes. In the Hindi-speaking market (HSM), STAR Plus emerged as the most-watched channel at 2354.08(000) AMA, followed by Goldmines at 1936.41(000) AMA, Dangal at 1785.44(000) AMA, SONY SAB at 1634.71(000) AMA and Colors at 1577.97(000) AMA.
In the South market, STAR Maa was the most-watched channel at 2602.62(000) AMA, followed by Sun TV at 2395.13(000) AMA, Zee Telugu at 1660.0(000) AMA, STAR Vijay at 1466.01(000) AMA and Zee Kannada at 1411.26(000) AMA.
In the Maharashtra/Goa market, Star Pravah was the most-watched channel at 1551.81(000) AMA, followed by Colors Marathi at 448.48(000) AMA, Zee Marathi at 424.57(000) AMA, SONY Sab at 400.81(000) AMA, and STAR Plus at 332.39(000) AMA.
In the West Bengal market, STAR Jalsha was the most-watched channel with 919.61(000) AMA, followed by Zee Bangla at 780.43(000) AMA, Colors Bangla at 158.39(000) AMA, Jalsha Movies at 139.47(000) AMA and Zee Bangla Cinema at 129.65(000) AMA.
In the megacities market, including Mumbai, New Delhi, Kolkata, Bengaluru and Chennai, Sun TV was the most-watched channel at 426.38(000) AMA followed by STAR Plus at 366.7(000) AMA, Colors at 312.77(000) AMA, STAR Vijay at 312.04(000) AMA and STAR Pravah at 311.63(000) AMA.
