News Broadcasting
BARC Ratings: News18 Hindi channels outperform leading GECs in terms of reach
Mumbai: News18 Hindi has continued its dominance in the Hindi Speaking Market by not only outperforming news networks but also popular GECs.
As per the latest BARC data, a whopping 22+ crore viewers have tuned in to News18 Hindi channels (News18 India, News18 Bihar/ Jharkhand, News18 Uttar Pradesh / Uttarakhand, News18 Madhya Pradesh/ Chhattisgarh and News18 Rajasthan). News18 Hindi has not only outperformed its competitors but also surpassed the reach of top general entertainment channels such as STAR Plus, Sony and Zee TV. (BARC, NCCS All 2+, Wk 21-24’23, All Days, 24 Hrs, HSM).
This achievement solidifies News18 Hindi’s position as the go-to destination for news in the Hindi-speaking regions of India. News18 Hindi’s unwavering commitment to delivering accurate, timely, and insightful news content has undoubtedly resonated with audiences across the Hindi heartland.
Speaking on the achievement, Network18 CEO – Hindi News Cluster Karan Abhishek Singh said, “It is an honour to lead the core regions of Hindi-speaking audiences, where authentic journalism has been the key driver of our growth. The secret of this success lies in our continued commitment to deliver accurate, timely, and insightful news content in Hindi, which is the most spoken language in the country. We will continue on the path of high-quality journalism and engaging programming to remain the most watched Hindi news network in the country.”
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
