News Broadcasting
BARC Data: News18 India continues to strengthen leadership position
Mumbai: As per the latest data released by the Broadcast Audience Research Council (BARC), News18 India has again topped the Hindi news genre and has established a 20 per cent lead over Aaj Tak.
With 90,030 AMA’000s, News18 India bagged the top position, leaving behind TV9 Bharatvarsh, Aaj Tak, India TV, Republic Bharat and other competitors. (BARC | Metric: AMA’000s | TG: NCCS All 15+ | Period: Wk 29’23, All Days, 24 Hrs | Market: HSM)
News18 India is followed by TV9 Bharatvarsh with 76,726 AMA’000s and Aaj Tak with 74,921 AMA’000s. While India TV and Republic Bharat stood at 73,847 and 67,968 AMA’000s, respectively.
With the most robust line up of Prime Time shows and anchors in the news genre, News18 India presents shows that offer unmatched perspective with authentic, comprehensible news. This results in tremendous resonance for News18 India with the audience.
News18 Network is an undisputed leader in TV and digital viewership. Its 9 digital channels in 8 languages acquired a total of 2.1 billion+ views on YouTube and Facebook last month.
Moreover, the network’s regional portfolio stands as the largest in the country and has established leadership across regions in India.
News Broadcasting
News18 India to air Sabse Bada Dangal on 4 May counting day
Channel promises fastest results, live trends and analysis across five states.
MUMBAI: Ballots will do the talking and screens will do the shouting. As counting day approaches for high-stakes Assembly elections across West Bengal, Tamil Nadu, Kerala, Assam and Puducherry, News18 India is gearing up for an all-day broadcast of its flagship election show, Sabse Bada Dangal, on 4 May from 6 am onwards. The Hindi news channel plans to deliver continuous, real-time updates as votes are tallied, combining live counting data with on-ground reporting and studio analysis. With political fortunes set to shift through the day, the coverage will track every swing, surge and surprise as trends turn into results.
The broadcast will feature a mix of senior political leaders, analysts and experts, offering instant reactions and decoding the evolving electoral picture. Expect heated debates, quick takes and detailed breakdowns as the numbers settle across all five states.
For News18 India, counting day has long been a high-visibility moment. The network is banking on its reporting reach, editorial bandwidth and technology-driven coverage to stay ahead in what is often a fiercely competitive news cycle.
With multiple battlegrounds and shifting narratives, the day promises both drama and data in equal measure. And if all goes to plan, Sabse Bada Dangal will once again turn the counting of votes into prime-time spectacle.
