iWorld
Bangla Zee5 makes Pujo sparkle with new campaign
MUMBAI: Pujo on screen, Pujo on streets. Bangla Zee5 is making sure the festival is everywhere you are. The streaming giant has rolled out its festive campaign Amar bhasha amar golpo, a 360 degree celebration that brings together films, TV favourites, festive offers and even live pandal experiences. The initiative is designed to make Durga Pujo entertainment inclusive, accessible and rooted in Bengal’s cultural heartbeat.
At the centre is a brand film weaving together stories of Pujo: a girl sketching the goddess’ eyes, a female priest breaking barriers, an electrician juggling fatherhood and work, and even a festive meet-cute. Subscribers can also grab the special PUJO59 deal, slashing the monthly Bangla plan from RS 99 to Rs 59.
Between 22 September and 2 October, a line-up of popular shows such as Chirodini Tumi Je Amar, Jowar Bhata and Kone Dekha Aalo will stream free, alongside live rituals from top pandals and 35–40 festive specials. Bangla Zee5 is also stepping outdoors with cab wraps, banners and quirky Pujo creatives across the city, while partnering with residential complexes to bring screenings and celebrations directly into communities.
“Durga Pujo is the heartbeat of Bengal, a celebration that unites generations. With this campaign, we wanted to carry that spirit into every home,” said Bangla Zee5 business head Rusa Banerjee.
From blockbuster premieres like Mrigaya – the hunt to nostalgia-laced specials, the platform promises a festive feast for every mood. This Pujo, whether you’re pandal-hopping or couch-surfing, Bangla Zee5 is serving stories, spirit and plenty of sparkle.
iWorld
Atrangii OTT partners with Amazon MX Player to expand global content reach
Deal brings originals and catalogue to Prime Video, widening audience access
MUMBAI: Atrangii OTT has entered into a strategic content partnership with Amazon MX Player, in a move designed to significantly expand the reach of its content across India and global markets.
As part of the agreement, Atrangii’s existing library along with select upcoming originals will also be made available on Amazon Prime Video, giving the platform access to a far wider audience base.
The partnership positions Amazon MX Player as a key hub for Atrangii’s content slate, which includes titles such as Koi Jaaye Toh Le Aaye, Shiddat, Marham, Khamosh Aahatein, and Kanpuriya. Known for its focus on thrillers, romance and unconventional narratives, Atrangii has been building a niche with bold, genre-driven storytelling.
Atrangii OTT CEO Avinash Dugar said, “We are delighted to partner with Amazon MX Player to bring Atrangii OTT’s storytelling to a much wider audience. This collaboration allows us to scale our creative ambitions while continuing to produce compelling originals.”
The move reflects a broader trend of OTT platforms leveraging partnerships to scale distribution without compromising on content identity. For Atrangii, it offers both visibility and scale, while for Amazon’s platforms, it strengthens content diversity.
With audiences now able to access Atrangii’s catalogue across multiple platforms, the partnership sets the stage for wider discovery and deeper engagement, as competition in the streaming space continues to intensify.
