GECs
Balaji Telefilms ‘Kasam..Tere Pyar Ki’ on Colors starting March 7
MUMBAI: Leaving no stone unturned, Viacom 18’s Hindi general entertainment channel, Colors is all prepped up for Balaji Telefilms’ new show Kasam…Tere Pyaar Ki. Starting from 7 March, the show will be aired at 10pm from Monday to Friday. The channel has roped in Indiagate Basmati Rice as the powered by sponsors for the soap
Kasam…Tere Pyaar Ki, a tale of star-crossed lovers Rishi played by Ssharad Malhotra and Tanushree played by Kratika Sengar, highlights the connection between their souls since childhood, but the vagaries of destiny pulls them apart.
Talking with Indiantelevision.com, Colors programming head Manisha Sharma said, “This is an older man and younger girl reincarnation love story. I am hoping it will be as romantic as Ekta’s other shows. I am sure the new offering from Balaji will have all the flavours. The show further marks the strengthening of our relationship with Balaji Telefilms, with which we have delivered path-breaking content time and again. Balaji’s Telefilms proficiency at depicting the various shades of love has made it a master storyteller with a strong hold on the pulse of the audience’s hearts”.
As reported earlier by Indiantelevision.com, the new show Kasam will replace one of the most popular show on Colors, Meri Aashiqui Tum Se Hi which is yet another Balaji production. Talking about the same, Sharma added, “Its time to bid goodbye to Meri Aashiqui Tumse Hi because it has lived its life. It used to do well for us and was loved by our audience but it has to end, because you can’t keep stretching love stories for long.“
Speaking about the show, Balaji Telefilms producer Ekta Kapoor said, “Kasam…Tere Pyaar Ki redefines every known shade of love. It explores a deep-rooted connection between souls, binding Rishi and Tanushree’s hearts from childhood and continuing, across lifetimes, long after destiny separates them. The show instils freshness through its intensity of emotions, which combined with a distinctive backdrop, will find appeal amongst romantics and convert non-believers. The show’s scale and production quality further adds to the authenticity of the concept thereby creating a belief system around the perpetuity of love”.
Colors has devised a 360-degree integrated marketing campaign for the show that includes print, broadcast, OOH, and radio among others. Kasam…Tere Pyaar Ki will also be promoted via a robust digital strategy engaging viewers across social media platforms like Facebook, Twitter and Instagram.
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
