Balaji says launching 2 shows in Q3

MUMBAI: Balaji Telefilms said today that it will launch two new serials, one each on Star Plus and Sahara TV, in the next quarter ending December.

According to information issued by the hit soap factory, a big-budget on-hour weekend soap Kaalki is scheduled to be launched in November on Star Plus. Launching on Sahara TV is a prime time daily soap Kahin To Milenge, also scheduled for a November launch. These new launches will add three hours of fresh programming per week, an official release said. Currently, Balaji produces 36 hours of fresh programming in a week, the release says.

Star Plus’ head of programming Tarun Katial however, had a different take on Kaalki. “Discussions are in process but nothing has been finalised as yet,” Katial said.

Kaalki is the second in the series of weekend programming being planned by Balaji after Kya Haadsa Kya Kaqueqat, which was recently launched on Sony Entertainment Television India. Kya Haadsa… had a disastrous debut that led to the changing of the lead heroine within three weeks of its launch. However, according to Balaji, the show has now picked up and has seen a “significant improvement in TRPs during week ended 21st September, 2002.”