Kids
Bakshi roped in as Disney Consumer Products director
MUMBAI: The Walt Disney Company (India) has appointed Roshini Bakshi as director of Disney Consumer Products India (DCP).
Based in Mumbai, Bakshi will report to The Walt Disney Company (India) managing director Rajat Jain.
Bakshi will be responsible for leading the growth of the existing licensing business of DCP in India across various categories such as apparel and footwear, toys and role-play sets, home décor, books, interactive games, food and beverages, electronics and animation art, while identifying and realising the growth opportunities for DCP in the emerging retail landscape in India.
As an executive member of The Walt Disney India management team, she will also be working alongside the TV and other lines of businesses to position DCP as an important vehicle to drive synergies of the company in India.
“Roshini’s experience both in the retail and licensing space will be critical to us in realising the potentials of India as one of the fastest growing retail market in the Asia Pacific region. We are confident that Roshini’s expertise coupled with extremely strong franchises and our high brand equity will help drive Disney Consumer Products into a new era of growth in India,” said Jain.
Bakshi joins Disney with over 16 years of experience in the field of marketing and licensing across various industries spanning retail, consumer products, finance and IT. Prior to joining Disney, she held the position of group vice president marketing at Polaris Software Labs.
In her earlier assignments Bakshi has worked with Mattel Toys (India) Pvt. Ltd., Prudential ICICI Mutual Funds, Amex-TRS and Lakme Lever Ltd.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
