News Broadcasting
BAG films confident that ‘Rozana’ will make news on DD Metro
NEW DELHI: The war of soaps is on and the media covers the TRP & TVR to the hilt. But of late news is back in news. Amidst this scenario, what the media has forgotten is that TV is not just the cable & satellite world. It’s much larger; the audiences are wider and spread across. The C&S world is miniscule compared to all TV homes and that’s what the New Delhi-based BAG Films is trying to exploit through its news programme called Rozana which will soon resurface on DD Metro in the post-10 pm slot.
Rozana, with the essence of last 24 hours encapsulated in 24 minutes, is being given a different flavour, a flavour of the way the news is going to affect a commoner.
The capsule will have 12 broad platforms, from news headlines and analysis to investigative reporting to public concern areas to crime reports to la Ru-ba-ru and a dialogue with the most controversial personality of the week.
Why DD2? Pointing out that the same programme on the now defunct DD News was watched Anurradha Prasad, managing director of BAG Films said: “There are 8 crore plus (80 million) TV homes in India while C&S caters to just 47 per cent of the lot. For the rest DD is the window to the world. Moreover DD has almost 100 per cent coverage.”
The slot vacated by Aaj Tak two years back was taken up by BAG Films, a production house with expertise in TV software. Starting August 19, 2002, every week day at 10:30 pm, Rozana will be aired in the sponsored slot.
Will it get viewership? Will it attract advertisers? Prasad is confident it will. There are 80 million homes and just the cow belt (mostly north India) alone has 29 million TV homes and this in itself can contribute a lot in the form of advertising.
News Broadcasting
News18 India launches Command Centre war explainer with Arya
New show shifts from debates to decoding global conflicts and impacts
MUMBAI: News18 India has rolled out a new war-focused programme, Command Centre, featuring Gaurav Arya, as it looks to offer viewers a sharper, more grounded take on global conflicts amid rising tensions in West Asia.
Positioned as an “insider war room”, the show moves away from conventional panel debates and instead focuses on explaining military developments, decoding strategy and connecting global events to their everyday impact, from fuel prices to economic shifts.
The format leans heavily on visuals and data. The studio has been designed like a command hub, complete with large LED war maps, real-time graphics and an alert system to track developments as they unfold.
At the centre of it all is Arya, who brings his military background to simplify complex war strategies for viewers. His signature line, “Seedhi baat samjhiye”, anchors the show’s promise of clarity over noise.
News18 India managing editor Jyoti Kamal said, “Command Centre, featuring Major Gaurav Arya is designed to deliver accurate insights and a clear perspective on how evolving conflicts impact everyday life, from household budgets to national security. With expert voices analysing every development in real time, the show goes beyond headlines to decode what’s happening now, what it means, and what could come next.”
Echoing the intent, Gaurav Arya added, “In times of war, confusion is the biggest threat. With News18 India’s Command Centre, we are bringing viewers inside the war room, decoding strategies, tracking every escalation, and explaining, in the simplest terms, what it means for India and for every household. Seedhi baat samjhiye, this is where you understand not just what is happening, but what happens next.”
The weekday show will air in the afternoon slot and will also feature Gaurav Shukla, adding to its editorial depth.
With its mix of analysis, visuals and a clear focus on impact, the show reflects a broader shift in news consumption. Viewers are no longer just watching events unfold, they are looking to understand what those events mean for them.
