Film Production
B.A.G Films forays into commercial and vernacular movie production
MUMBAI: Venturing in movie production emerges to be a good proposition for television content providers. BAG Films Ltd has officially announced its entry into feature films.
The company is eyeing the vernacular markets besides the mainstream commercial and at the same time invest in medium budget films.
The company has lined up four commercial films by 2006. B.A.G. Films Ltd, managing director Anurradha Prasad said: “Considering the experience and expertise in television production this was a natural progression for me. As a television production house we always have to make our shows audience friendly, our shows are popular but always under constant rating system and this has given us a clear understanding of viewer interest on other words we can feel the pulse of the audience and so are in a better position to deliver the correct content.”
The first film to hit the floor is Rockin’ with Sushmita Sen and Shiny Ahuja. The film is scripted and directed by Tanuja Chandra and the music will be rendered by Anu Malik. The second film yet to be titled Punjabi film will star Jimmy Shergil, directed by Gurbir Grewal.
The third film yet to be titled will star Vidya Balan the Parineeta fame and will be directed by Saurav Narang. The fourth film slated to be in Bhojpuri language will be finalized shortly.
B.A.G. Films Ltd film division head Mejoo Khan says: “Our four films have a strong storyline, supported with talented cast who believe in doing justice to the script. Also a right blend of marketing and distribution strategy for all our films will help us to achieve success in the competitive film industry.”
Earlier this year, the company had bagged the movie rights of Taslima Nasreen’s book French Lover.
At present, the political satire Poll Khol, the crime show Sansani and an investigative show Red Alert, all of which are produced by B.A.G air on Star News.
Besides, news based shows; the company has also produced serials like Kumkum – Pyara Se Bandhan for Star plus, Pyar Ki Kashti Mein and Siddhant for Star One, to name a few.
Film Production
Disney to cut 1,000 jobs under new chief executive
The entertainment giant’s freshly installed boss inherits a restructuring already in motion, with marketing and corporate roles bearing the brunt
CALIFORNIA: Walt Disney is preparing to slash up to 1,000 jobs in the coming weeks, the Wall Street Journal reported, as the entertainment giant’s freshly installed chief executive moves swiftly to trim fat and tighten the ship.
The cuts, less than 1 per cent of Disney’s global workforce of 231,000, will fall hardest on marketing and corporate roles. The planning, notably, began before D’Amaro formally took the top job in March, suggesting the new boss inherited a restructuring already in motion rather than one of his own making.
Driving the push is Asad Ayaz, Disney’s newly appointed chief marketing officer, who in January assumed command of a unified, company-wide marketing operation spanning film, television and streaming. His consolidation drive has been given a suitably cinematic internal name: Project Imagine.
The move is modest by Disney’s recent standards. Between 2023 and 2025, under former chief executive Bob Iger, the company eliminated roughly 8,000 positions across several brutal rounds of cuts, saving $7.5 billion, comfortably exceeding its own targets. As recently as June 2025, several hundred more jobs were axed across Disney Entertainment, hitting film and television marketing, publicity, casting, development and corporate finance.
Disney’s structural headaches are well-documented: shrinking streaming margins, a weakened box office, and fierce competition from Amazon and YouTube gnawing at its flanks. The company is merging its Disney+ and Hulu teams into a single app, has brought in consultants from Bain & Co to guide its broader cost strategy, and is betting heavily on digital growth.
The wider entertainment industry offers little comfort. Sony Pictures, Paramount and Warner Bros. Discovery have all taken the knife to their workforces in recent years, and further cuts loom if Paramount’s acquisition of Warner goes through.
For D’Amaro, the message is clear: there will be no honeymoon period. The magic kingdom still has some cost-cutting spells left to cast.
