eNews
Ayaz Memon appointed as mentor for DigiOsmosis’ Sportswallah
Mumbai: Senior journalist Ayaz Memon has been roped in as the mentor of sportswallah.com – the latest venture by digital media firm DigiOsmosis. Memon, who has been writing and reporting on sports for over three decades will now present a unique combination of sports and lifestyle news to the masses. Ayaz will also be reporting live on various sporting events on the Sportswallah.com and aims to keep fans up-to-date on all the action.
Apart from focusing on innovative segments like social sporting trends, nostalgia, gossip, legends, statistics, live scoring and much more, Sportswallah will partner with lifestyle experts and create content that centres around the trends, looks, fashion and lifestyles of not just the athletes but also teams and even the games themselves.
Commenting on the partnership, Memon said, “Interest in sports is undergoing a massive change globally and particularly in India. While serious sports content — driven by quality reportage and trenchant analyses — is still highly coveted, the younger generation is also keen to find out more about what’s going on in a sportsperson’s life in a 360 degree prism. Sportswallah aims to meet the demands and expectations of all factions of sports followers.’’
DigiOsmosis CEO and co-founder Manish Kumar said, “Sports in India has grown to become a large and multi-faceted industry. There are a number of sports and franchisees that are now important to the audience and not just one. The ISL, Kabaddi League, Badminton League, and even the NBA and FIFA Under-17 World Cup are only some of the tournaments that come to mind. Media consumption in India has gone digital in a big way and there is a large gap when it comes to sports lifestyle and sports gossip. We aim to fill that gap.”
eNews
PNB partners Kiwi to launch credit-enabled UPI for users
Targets 180 million customers; RuPay card offers 0.5 per cent to 1.5 per cent cashback
MUMBAI: Swipe, tap, or scan credit is quietly slipping into the rhythm of everyday payments, and Punjab National Bank wants in on the action. The state-run lender has partnered with Kiwi to roll out credit-enabled UPI payments for its 180 million customers, marking a significant push to blend traditional banking with India’s fast-evolving digital payments ecosystem.
At the centre of the collaboration is the launch of the PNB Kiwi Credit Card on the RuPay network. The card is designed with a digital-first approach, offering fully online onboarding and seamless integration with UPI, allowing users to transact via scan-and-pay while accessing credit.
The offering also brings in a rewards layer, with cashback ranging from 0.5 per cent to 1.5 per cent on online transactions, positioning the product as both a convenience play and a spending incentive.
The move comes as UPI continues to dominate India’s digital payments landscape, increasingly blurring the lines between debit-led transactions and credit access. For PNB, which operates over 10,000 branches around 60 per cent in semi-urban and rural areas, the partnership signals a targeted effort to extend formal credit to segments that have traditionally remained underserved.
The collaboration also reflects a broader industry shift, where banks and fintech platforms are converging to embed credit directly into payment flows, reducing friction while expanding access.
With RuPay credit cards gaining traction and UPI evolving beyond peer-to-peer transfers, the PNB–Kiwi tie-up positions both players at the intersection of scale, accessibility, and the next phase of digital finance in India.
