English Entertainment
AXN to launch ‘Ray Donovan’ on 7 December
MUMBAI: AXN is gearing up to launch the American television series Ray Donovan on 7 December.
The series will be aired from Monday to Friday at 11 pm.
Ray Donovan stars Liev Schreiber as the lead. He is portrayed as a guy who makes the problems of the city’s celebrities, superstar athletes, and business moguls disappear.
The show also stars Jon Voight, who portrays the role of Ray’s father named as Mickey Donovan.
The series narrates the story of Ray Donovan who is a professional fixer for the rich and famous of Los Angeles. The character is portrayed as a cool and sophisticated person but at the same time is shown quite ruthless. Ray continues to seek balance between the demands of his family, including his volatile relationship with Mickey and his adamant and attractive Hollywood clients.
The channel has planned a 360 degree campaign including on-air, social media and on-ground to promote the show. The channel also aims to further strengthen its core consumer engagement beyond television.
