English Entertainment
AXN says leads English entertainment and movie channel ratings
MUMBAI: Action channel AXN has laid claim to being ‘hot n wild’ in the ratings stakes also.
The channel has registered a big leap in English entertainment and movie channel ratings, a release quoting TAM figures states.
AXN recording an unprecedented growth of 260 per cent in the prime time alone, catapulting the channel into the number one position and tripling its audience shares from 12 per cent to 34 per cent culled over a four week period has revealed.
The data was generated for the SEC A and B, C&S homes demographic amongst a target group of AA15 – 44AB across six metros (Mumbai, Delhi, Chennai, Bangalore, Hyderabad and Kolkatta). Tracking the channel shares for the time period between 9:00 pm and 12:00 am, last week’s figures showed AXN leading the tally with a TVR of 0.36 and a share of 34 per cent.
Star Movies came in second at a TVR of 0.23 and a share of 31 per cent, followed by HBO with a TVR of 0.33 vis-Ã -vis a share of 22 per cent. Amongst the general entertainment channels, Zee English shows a TVR of 0.02 with a share of 2% with Star World and Zee MGM both at a TVR of 0.06 and a share of 6%, says an official release.
The ratings show a steady growth of female viewership for the channel. Shows like 24 and Alias have caught the fancy of the female audience. Even Wild on in the immensely popular Hot N Wild time band has hit it off well with the female audience, outmatching the male viewers in number as patrons of the show, the release says.
SET India assistant vice-president Rohit Bhandari was quoted in the release as saying that AXN’s consistency in presenting pedigree shows like 24, CSI, Fear Factor, and Alias had been keeping the viewers glued to the channel.
English Entertainment
Ellison takes his Paramount-Warner Bros case straight to theater owners
The Skydance chief goes to CinemaCon with promises and a skeptical crowd waiting
CALIFORNIA: David Ellison strode into a room packed with thousands of cinema owners and executives at CinemaCon in Las Vegas on Thursday and did something rather bold: he looked them in the eye and asked them to trust him.
The chief executive of Paramount Skydance vowed that his company would release a minimum of 30 films a year if regulators greenlight its proposed $110 billion acquisition of Warner Bros Discovery, a deal that has made theater owners deeply, and loudly, nervous.
“I wanted to look every single one of you in the eye and give you my word,” Ellison told the crowd. “Once we combine with Warner Bros, we are going to make a minimum of 30 films annually across both studios.”
It was a confident pitch. Whether it landed is another matter. Cinema operators have already called on regulators to block the deal, and scepticism in the room was hardly concealed.
Ellison pushed back by pointing to recent form. Paramount, born from the merger of Paramount Global and Skydance Media last August, plans to release 15 films this year, nearly double the eight it put out in 2025. Progress, he argued, was already underway.
He also threw theater owners a bone they have long been chasing: all films, he pledged, would run exclusively in cinemas for a minimum of 45 days, drawing applause from a crowd that has spent years fighting for exactly that commitment across the industry.
“People can speculate all they want,” Ellison said, “but I am standing here today telling you personally that you can count on our complete commitment. And we’ll show you we mean it.”
Fine words. The regulators, however, will have the last one.
