English Entertainment
AXN offers Indians chance to set Guinness records
AXN is ready to pep up the lives of action enthusiasts with “Be a Guinness World record Holder” contest to be held in India by the channel.
AXN aims to give people the opportunity to participate and perform the stunts that they only dreamt of, a la the Guinness Records series on the channel. The popular series hosted by Mark Thompson is a reality series based on the world-renowned Guinness Book of World Records.
The one-hour episodes on the show include multiple challenges during which ordinary participants go to ultimate extremes to either break an existing record or create new ones. Experts will judge participants in the various feats and winners of preliminary entries will get a chance to break the record on the day of the final event. The entire exercise is designed to personify the qualities of adventure, thrill and voyeurism that reflect AXN’s core brand values, says SET India assistant vice president, sales and marketing Rohit Bhandari.
Enthusiasts can try their luck by logging on to www.indiatimes.com or sending in entries at AXN, C/O Set India Pvt. Ltd, P. O. Bag 12121, Azad Nagar Post office, Veera Desai Road, Mumbai-400 053. The last date for receiving entries is 5 June 2002.
