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Awadhi Culture gets Its moment with Red FM’s The Awadh Connection
Mumbai: Radio and entertainment network, Red FM is overjoyed to announce the launch of their latest IP, The Awadh Connection, a marking of the Awadhi culture, music, and cuisine. The event is scheduled to occur on the 9 March 2024, from 12 pm onwards at the centrally located Sangeet Natak Akademi and Lawn.
As a brand committed to nurturing the culture of Indian regions; The Awadh Connection will be a testament to the centuries-old art and cultures of the city. The event will feature the various facets of the Awadhi talent in the likes of Kathak with a fusion of Saurav & Gaurav, Thumri by Srishti Mathur, Flutronics by Adnan, storytelling and musical performance by Shadaj, and Kathak by Shinjini (Granddaughter of kathak maestro Pt Birju Maharaj). The cultural extravaganza will host an indoor and outdoor stage set amidst an experience zone offering culinary delights, selfie spots, shopping options, and much more.
Speaking on the announcement, RED FM and Magic FM director & COO Nisha Narayanan said “Red FM as a NAT local brand stands for inclusivity and diversity. We have devoted ourselves to preserving and promoting the heritage of Indian regions steeped in history via our unique initiatives. We are tremendously thrilled to be presenting The Awadh Connection, a mirror into the several artistic traditions housed by the city of Awadh. From the exquisite beauty of Kathak to the incredible notes of the flute, we have aimed to include a cross-section of performing arts that makes the region so full of old-school charm. We hope our audience will receive the latest IP with love and support.”
eNews
Swiggy sees record orders during India vs New Zealand T20 final
Chicken biryani tops match-day menu as fans order 7,500 times per minute at peak.
MUMBAI: India’s T20 final didn’t just break stumps, it broke Swiggy’s delivery records, proving cricket fans celebrate victories with plates, not just flags. Swiggy, India’s leading on-demand convenience platform, reported a sharp spike in food orders during the ICC Men’s T20 World Cup final between India and New Zealand. On 8 March 2026, overall orders rose 23.2 per cent year-on-year compared with the same date in 2025, driven by fans turning living rooms into mini stadiums complete with match-day feasts.
Key highlights from the evening:
- Orders during peak match hours (7–10 pm) were 2.1 times higher than pre-match levels.
- The highest order rate hit 7,500 orders per minute at 19:45.
- Chicken biryani reigned supreme as the most-ordered dish, followed by masala dosa, chicken fried rice, garlic breadsticks and paneer butter masala.
While metros such as Bengaluru, Mumbai and Hyderabad led volumes, the cricketing fever spread nationwide. Among emerging cities, Thiruvananthapuram, Surat and Rajkot recorded the strongest order growth. Smaller markets including Shillong, Agartala and Port Blair also showed significant appetite, underlining the expanding footprint of quick-commerce food delivery across India.
The surge reflects a growing trend of pairing major sporting events with doorstep delivery, turning big matches into shared, convenient celebrations. In a night where every boundary mattered, Swiggy proved the real MVP might just be the delivery partner who kept the snacks and the vibes flowing without missing a single wicket.
