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ATTO certifies Gen 6 Fibre Channel HBAs with Quantum Storage
MUMBAI: ATTO Technology, Inc., a global leader of storage, network connectivity and infrastructure solutions for data-intensive computing environments for nearly 30 years, has announced the successful testing and certification of its new Celerity™ 16Gb Gen 6 Fibre Channel host bus adapters (HBAs) in Quantum®’s StorNext/ Xcellis Workflow Storage and Scalar tape libraries.
The newest generation of ATTO’s Fibre Channel HBAs build on more than 20 years’ worth of experience in Fibre Channel, a protocol designed specifically for storage. With faster reads and writes than previous generations and greater throughput, ATTO’s 16Gb Gen 6 HBAs support twice the number of commands in flight, providing maximum performance for flash arrays and digital media. Celerity HBAs also unleash the full potential of the latest workstations, servers and storage arrays and are compatible with Mac®, Windows® and Linux® platforms.
As a result, ATTO is uniquely positioned to provide a high-performance connectivity solution for Quantum’s scale-out storage, archiving and data protection solutions. These solutions enable high-throughput and uninterrupted access in a variety of environments including big data, data backup and recovery, archiving and virtualization.
“We’re pleased to be expanding our partnership with Quantum through certification of our 16Gb Gen 6 Celerity Fibre Channel HBAs, adding to the long list of ways in which ATTO and Quantum work together,” said Tom Kolniak, director of products for ATTO.
Among the features and benefits offered by ATTO’s Celerity Fibre Channel HBAs:
• Proprietary Advanced Data Streaming (ADS™) technology, ensuring the smoothest data transfers
• MultiPath Director™, another proprietary feature from ATTO, providing failover and failback protection in addition to load balancing
• Out-of-the-box compatibility with many operating systems
ATTO’s broad portfolio of connectivity solutions, including Thunderbolt™ 2 and 3 enabled ThunderLink® devices, ExpressSAS® HBAs and RAID adapters, FastFrame™ network interface cards for connection to 10Gb and 40Gb Ethernet networks and XstreamCORE™ storage controllers help users build reliable storage solutions ready to withstand the most data-intensive environments.
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Inshorts Group chief Deepit Purkayastha joins IAB video council for Southeast Asia and India
The co-founder and chief executive of the short-form content platform has been inducted into the IAB SEA+India Video Council, giving India a stronger voice in shaping digital video frameworks
NOIDA: India has long been the world’s most chaotic, multilingual and mobile-first digital market. Now, one of its most prominent short-video executives is getting a seat at the table where the rules are written.
Deepit Purkayastha, co-founder and chief executive of Inshorts Group, has been selected as a member of the IAB SEA+India Video Council for 2026. Run by the Interactive Advertising Bureau, the council brings together senior leaders from Southeast Asia and India to shape standards, best practices and measurement frameworks for the fast-evolving video and digital advertising ecosystem.
The timing is pointed. According to the IAMAI-Kantar Internet in India Report 2025, over 588 million Indians are now consuming short-video content, with growth increasingly driven by rural and non-metro audiences. India’s active internet user base has crossed 950 million, with 57 per cent of users now coming from rural markets. Yet the frameworks that govern how video consumption is measured and monetised were largely designed for single-language, Western markets and have struggled to keep pace with the scale, diversity and complexity of India’s digital landscape.
Purkayastha is no stranger to these debates. He already serves on the AI Council at Marketing and Media Alliance India and as co-chair of the Digital Entertainment Committee at the Internet and Mobile Association of India. His induction into the IAB SEA+India Video Council extends that influence into the global video standards arena.
Inshorts Group sits squarely at the intersection of these forces. Its flagship product, Inshorts, India’s highest-rated short news app, reaches 12 million active users with 60-word news summaries. Its sister platform, Public App, reaches 80 million monthly active users across more than 700 districts and 12 languages, serving communities that most global platforms barely register.
Purkayastha said the opportunity was about building something more representative. “India today sits at the centre of the global video ecosystem, but the frameworks that define how value is created and measured have not always kept pace with the realities of our market,” he said. “Being part of the IAB SEA+India Video Council is an opportunity to contribute to a more representative and future-ready approach, one that accounts for diversity in language, context, and user intent.”
As a council member, Purkayastha will contribute to shaping regional standards across video advertising, measurement and platform governance, with a focus on frameworks that are native to India’s multilingual, mobile-first ecosystem rather than imported from global benchmarks designed elsewhere.
For years, India has been content to play by rules written for other markets. Purkayastha’s induction is a signal that it is done waiting to be consulted and ready to start writing them.
